We have a main site for our business that receives a lot of traffic from our diligent SEO efforts. Let's call it DOMAIN 1. We have other site that we our developing with our new logo and modified name. Let's call it DOMAIN 2. We want our customers to interact with only DOMAIN 2 at some point, but we don't want to lose our traffic and stats that have been built from DOMAIN 1. We have compiled what we think we understand and options below. We need EE members to pick this apart and tell us if we are wrong on some of our assumptions and also tell us what option or additional options would be best. If posting opposite knowledge than what is provided below, please site examples or credibility. Thank you.
Splash on every page of the DOMAIN 1 site that redirects the consumer to click a redirect to DOMAIN 2
The traction on the current DOMAIN 1 site through search engines would continue with no hiccups.
All indexing and back links would still continue and the redirect to the new site would literally bring the DOMAIN 2 up to speed.
Virtually the update could be made over night.
Two sites would possibly confuse the customer
I would recommend the site exist for roughly about 6 months or until the traction from the new site is up to speed.
Expense of hosting and maintaining two sites.. Minimal but it adds up.
Backup the current DOMAIN 1 site and install WordPress on the DOMAIN 1 site while loading the DOMAIN 2 site (DOMAIN 2 is done on WordPress) to the DOMAIN 1 Server. Virtually DOMAIN 1 would visually become the DOMAIN 2 site with the DOMAIN 1 domain.
As long as we examined the current site and re-titled each page and updated the key words… Traffic to the site should maintain roughly the same numbers.
All back links would still be in play and that would be a huge plus.
We still own the DOMAIN 2 site and would redirect the current traffic it is receiving to the DOMAIN 1 site
There would be a slight down time to make the updates.
Brand confusion? Are we branding DOMAIN 1 Name or DOMAIN 2 Name? And will this confuse the customer?
Prep for the change would take extended time just to ensure everything is exact and correct.
Perform option two except redirect the DOMAIN 2 site. Keep DOMAIN 2 and DOMAIN 1 and make them exactly the same… as the database is updated on either site back it up and update the other site. The sites would be mirrored.
Obviously having the two sites just ensures each of them earn a place on the search engines. Giving you more opportunities to be hit.
Fairly easy to maintain both as long as we keep the sites mirrored and update each data base to reflect the other. This will require some coding changes in the database.
As time goes on we can pilot changes on one of the sites rather than make them both live in order to see benefits of the change or negatives. This would need detailed attention and has to stay under control… One pilot at a time.
Slightly more upkeep.
Expense of hosting two sites
Ensuring exact info… We DO NOT want to confuse branding