Links to other sites

One of my clients keeps having me add the logos and links to websites for corporate customers who buy from us. For instance, say McDonalds and USAir buy from us. The next day, their logos and a link to their websites show up on our "our Customers" page.

He is convinced this will help with SEO. I'm convinced it's a waste of time. I'd like to hear the experts weigh in. What do you think?
mel200Asked:
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Joshua TitsworthConnect With a Mentor Digital Marketing SpecialistCommented:
When you link out to other sites it should be done to provide resources to users. Just adding links to other sites for sole purpose of SEO is a waste of time IMO. But it'd be nice for some others to weigh in to get their side on it.
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Darren SharplesConnect With a Mentor Systems SpecialistCommented:
Links out will have no affect on your SEO, in fact it may damage it.  Google bots may think that your site is a marketing site looking for "click throughs".

On another note, it will do wonders for McDonalds SEO :).

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mel200Author Commented:
Thanks- My take too. He's basing it on a comment by an SEO "expert" who said that outbound links were important too.

I told him, about 60 logos ago, "The idea of linking to other sites is that you have some content, like ‘Philips lighting is a great way to illuminate your (mysite) dinner’. I’m not sure these links will do anything, and we have 93 now, so I think if they will do anything we have enough"

Looking forward to what other experts have to say.
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Joshua TitsworthConnect With a Mentor Digital Marketing SpecialistCommented:
Holy cow that's a lot. I'm all for adding links for clients like that but not that many, if he really wants to link out to client sites he should pick 4-5 and rotate them out weekly or with that amount maybe daily.
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mel200Author Commented:
Thanks for the input, everyone. Are there any other opinions? I need to convince this client, and he's going to be hard to convince.  I agree with everything said so far.
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Darren SharplesConnect With a Mentor Systems SpecialistCommented:
If he insists he wants to go down this route.  He should offer a reciprical linking to the customers and see how he gets on.  If some big names are already on his site, it may be appealing for some of the smaller companies to get on board and be visible alongside them.  This will definitely help his SEO.  Otherwise, like I said before, bad idea.  Especially the amount of logo's/links on the site, they will eclipse the weight that the actual site content contains and it will be harder for the SE to target his website efficiently based on content.

Hope this adds more fuel to your argument
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mel200Author Commented:
Thanks- that helps a lot. I'm going to increase points (if I can) and give everyone points.
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mel200Author Commented:
Thanks, all! Hopefully this will convince him.
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