How to Run Windows in a MAC

My iMAC is running OS X.  The install is fresh.

Where do i go to configure the VM for a Windows install?
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The top 3 products for that are VMware Fusion, Parallels, and Boot Camp.  Your needs and your budget will ultimately be the deciding factors in which you choose.

Check out these comparisons:
Eoin OSullivanConsultantCommented:
Sun also do a FREE VM application called VirtualBox ( which works the same as Parallels and VMWare Fusion.

Bootcamp is not a VM Solution.
It partitions your hard drive so that you can install Windows on the 2nd partition and then you can dual-boot into OSX or Windows .. but you cannot run Windows applications while running OSX with Bootcamp.
Yep my bad about the Boot Camp comment, I admit it was a pre-formatted answer from a previous question which was just slightly different ;)
For some added content:

I've used both Parallels and Fusion and find them both to be very worthy products. They both, and I assume virtual box would as well, do require some memory resources to work really well. I have an older iMac that used to work really well with both of them, but lately I've noticed that the VM seems sluggish even though I've not reconfigured anything and have 4 GB of RAM in the iMac. I've finally gone to a bootcamp partition so that I have full access to the RAM and that works well, but ultimately it boils down to your needs.  

At work I have a Mac Pro with 16 GB of RAM and giving my VM 3 GB of RAM seems to have helped immensely.
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