How to balance load on Web Server?

Our router is having large amounts of traffic coming across. About 30 percent is going to the web server (More specifically, the main site), the rest is disperse evenly. What is the best way to decrease the load on the router, since traffic  is utilizing about 80% of the bandwidth on the router? Should I be looking at the Web Server, or at the router? Thanks in advance.
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Networking_EnthusiastConnect With a Mentor Commented:
    On the router, you can implement QOS or packet prioritization to shape traffic on the router....also, configure ACL's on the router to deny any traffic that you do not wish to pass through the router (it will be dropped and the router will have less processing to do).
fstincAuthor Commented:
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