Best CMS for SEO

Posted on 2011-10-31
Last Modified: 2012-05-12
Which CMS is the Best for a sites SEO?  Are there ones that have actual plugins that assist with SEO?  What about if the client is not currently marketing the site, what is the best way to get a great local ranking?
Question by:rgranlund
    LVL 17

    Accepted Solution

    The only CMS's that I am familiar with are Joomla, Droopal and Wordpress.

    All three of them have SEO capabilities, and arguably, Joomla has the largest number of free and paid SEO and SEF tools. The latest version of Joomla has SEO and SEF included in the "base".

    It does also depend on your hosting platform though - on Windows IIS, you need to install ASAPI rewrite DLL's in order for the SEF to work.

    Lot's of things one can do for good rankings, but they all require plenty (and regular) work and tweaks, and marketing/link exchange is also not a bad idea.

    LVL 107

    Expert Comment

    by:Ray Paseur
    Whatever CMS you choose (hint: it does not matter one iota) the most important thing you can do for SEO is to get a Google Adwords account and buy advertising.  If you want to see a company that has got the SEO working right, make a Google search for "pocket radar" and count the ads, as well as the links.

    Only after that, consider some of these things.

    1. The number of authoritative links from other web sites matters.  Link farms are not considered authoritative.  Some business directories (Duns, S&P) are considered authoritative.  The New York Times content (but not ads) and peer-reviewed journals will be considered authoritative.  A few popular bloggers may be considered authoritative.  Make sure, as much as possible, that the links contain keywords that are relevant to your site.  You might want to give a suggested link and citation on every page.

    2. The <title> tag of your web pages can be very helpful.  When I ran the communications office for the National Presbyterian School, the title said Private Elementary School, Independent Elementary School, Washington, DC.  A Google search for "private school washington, dc" found the school on the first page of results, and more than 75% of our initial inquiries came as a result of Google search results.  When I left the school, they decided to re-do the web site and they got a CMS.  Now the title says National Presbyterian School: Home and the school doesn't show up at all when you search for "Private School Washington DC."  So ask yourself what keywords people will use when looking for your site, and put those into the title tags.

    3. <meta> keywords and descriptions matter.  Get an English major involved.

    4. <h1> tags matter.  I have found that they matter even if they are styled in a way that makes them inconspicuous.

    5. Well-written text matters, especially near the top of the web page.
    LVL 18

    Expert Comment

    Having worked in the industry for almost 15 years, and having worked in an SEO company, I can safely say that the better CMS to use for decent SEO {out of the box} (as long as you install the right plugins to compliment your code!!) is Wordpress. New posts on WP sites also appear to propagate to Google search results much faster than a normal website. I say this from experience as it's relatively easy to get setup and get fantastic results. That's not to say that drupal or joomla couldn't do the same, or that your own custom built cms would, it's really down to the code that constructs your page and the ease of SE's to be able to index that code.
    LVL 107

    Expert Comment

    by:Ray Paseur
    @ingwa: I kind of thought that WP would be on top of those issues.  Glad to have your confirmation! ~Ray

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