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Last Modified: 2013-11-18
Hi,

I was reading a few forums and to help me out on SEO and i am going to put a meta description in on my site, where would be the best place to put it?

My website is www.whiteformconstruction.com

thanks a mill

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HainKurtSr. System Analyst
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Commented:

Author

Commented:
what are meta tags?? or where are the meta tags on that page..
HainKurtSr. System Analyst
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Commented:
index.html:

<meta name="keywords" content="Services Include:Columns
Small Demolition, Drainage, Earthmoving, Earthworks, Excavations" />

Author

Commented:
so just put meta description field under that??

Matthew NguyenSenior Associate: Social Listening

Commented:
In your HEAD section in your code, you want to input this line:

<meta name="description" content="Description on your page" />

In the content part, input a descriptuon of your web page you are referencing.  Best practice is to keep the meta description to 140 characters or less (with spaces)  Most search engines truncate anything past 140 characters
Matthew NguyenSenior Associate: Social Listening

Commented:
Your HEAD section will look something like this

<head>
<title>Title of my page</title>
<meta name="description" content="Awesome Website About Stuff" />
<meta name="keywords" content=''awesome, website, stuff" />
<meta http-equiv="content-type" content="text/html;charset=UTF-8" />
</head>
HainKurtSr. System Analyst
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Commented:

Author

Commented:
thanks a million i have done something similar

is this ok??

www.whiteformconstruction.com/index.html
Senior Associate: Social Listening
Commented:
It looks like you are just stuffing each component with keywords.  Yes, you would want to optimize your title and meta tags, but, remember that you are looking for usability for clickthroughs as well.  Based on what you set up, this is what your search engine result will probably look like:


Whiteform Construction, Formwork Ireland, Rebar, concrete and Plant,fo...

whiteform Structures, Formwork Ireland, Rebar, concrete and Plant,formwork contractors, beam formwork,formwork, concrete formwork, formw...

As best practice, you want to make sure your page title is 70 characters or less and your meta description is 140 characters or less.  You want to make sure your pages are optimized to specific keywords (not a large sample) and friendly for the user.  As well, what you are doing can be construed as keyword stuffing by Google, see http://www.google.com/support/webmasters/bin/answer.py?answer=66358

I would do something like the following:

<title>Concrete Formwork Design | Whiteform Construction</title>
<meta name="description" content="Whiteform Construction provides formwork solutions for both domestic and commercial projects. From footpaths to buildings, we can help." />

This is just an example but you get the idea of what I am trying to do in regards to keeping the wording user friendly while focusing on keywords.  For your title, I like focusing the frontend of the title with keywords and adding branding to the title at the end.  As well, your targeted keywords should be keywords that people are actually searching for.  I like to use the Google Keyword tool, which gives me rough estimates of monthly searches for a specific key term. Google Keyword Tool

Please note that these elements are not the sole piece of SEO, there are many other pieces you must take into account.  You want to make sure the content on your page is optimized to you targeted keywords as well, while keeping a user friendly flow.  

Here is an SEO Guide that you can take a look at, it will detail best practices and tips you can do on your website. http://www.seomoz.org/beginners-guide-to-seo

Hope this helps
Matt

Author

Commented:
thank you so much Matt

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