Barbulescu
asked on
Adwords max CPC at keyword level
I have 1 ad-groups with max CPC set to lets say $0.30
I have few keywords inside that ad-group which are "under first page bid estimate" and I am going to increase their individual max CPC to a value which is higher then the ad-group max CPC , lets say $0.50
Question:
Do I have to also increase the entire ad-group max CPC or will the keyword level max CPC rule and be more important then the ad-group max CPC ?
Please answer with a reference link that proves your answer.
Thank you!
I have few keywords inside that ad-group which are "under first page bid estimate" and I am going to increase their individual max CPC to a value which is higher then the ad-group max CPC , lets say $0.50
Question:
Do I have to also increase the entire ad-group max CPC or will the keyword level max CPC rule and be more important then the ad-group max CPC ?
Please answer with a reference link that proves your answer.
Thank you!
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