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Can I assume Google adwords works this way for specific keywords and other countries?

MyersA
MyersA asked
on
I tried to explain this to the adwords rep, but he didn't seem to understand.

I'm looking into advertising throug google adwords, but I still have some doubts as to how CPC bidding works.

Let's say I sell Pandigital tablets in Uruguay. Before I begin posting ads, I use the Google Adwords Ad Preview Tool to see how searches would look if I were in Uruguay.

So I go to the Google Adwords Ad Preview and select the proper parameters:
Domain: www.google.com.uy
Language: Spanish
Location: Uruguay

Then I type keywords like ''PANDIGITAL'. I click on the 'Search; button, and I notice that the preview page is not displaying any adwords at all. It only displays the regular google results. I try it a few times, and the result is the same: no adwords anywhere.

My question is: Considering that a search of 'PANDIGITAL' within Uruguay (using .com.uy domain) is not displaying any adwords, does it make sense that a very low default bid for a CPC will always display my ad?

In other words, if no adwords are displayed for that particular keyword in that particular country, then it means that nobody's fighting over ad space, which means that any bid will be a winning bid.

Is that how it works?

Thanks.
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Josh ThomasSystems Administrator

Commented:
That's an interesting question, what's the lowest possible bid you can make? If you can afford to experiment with it, try making the lowest possible bid and then see if your theory is correct.
David H.H.LeeDigital Marketing (Hospitality)

Commented:
Hi MyersA,
Please see my comments below.

>>My question is: Considering that a search of 'PANDIGITAL' within Uruguay (using .com.uy domain) is not displaying any adwords, does it make sense that a very low default bid for a CPC will always display my ad?
Yes, your are right. The reason is this is not a competitive keyword based on the analysis result from Google Keyword Tool. You will hardly find a good conversion from this keyword. See the attached for the local monthly searches in uruguay market.

>>In other words, if no adwords are displayed for that particular keyword in that particular country, then it means that nobody's fighting over ad space, which means that any bid will be a winning bid.
Yes, but this is depend your targeted locations and language. Some keyword work in certain country like Uruguay, but not in USA or other countries.Always check with Google Keyword Tool to analysis your keyword. I'm sure you'll able to find your own answer there.


uruguay.PNG

Author

Commented:
Thanks for your reply.

I have no experience with the process of using adwords for advertising, so I will try to post a real-life example.

Let's say I have an online store that sells used cellphones and new cellphones in Uruguay, and my best-sellers are iphone, blackberry, HTC, android phones. Everything underlined would be a keyword/key phrase for my ad.

At least in the US, the keyword Blackberry is a very competitive keyword. I classify it as a competitive keyword because I assume it's a widely-used search criteria. If I go to the Google Adwords Preview, select the country domain (.com.uy), the country (Uruguay), the language (Spanish), and then do a search of Blackberry, no adwords will be displayed.

What would this mean? Would it be possible that my ad would be displayed more frequently (and for cheaper) because nobody else is using it, even though it's a popular keyword?

Thanks.
David H.H.LeeDigital Marketing (Hospitality)

Commented:
MyersA,
>>What would this mean? Would it be possible that my ad would be displayed more frequently (and for cheaper) because nobody else is using it, even though it's a popular keyword?
No. It is not possible in somehow. If you use common famous single keyword, you will hardly find advertisement appear except the major brand itself will appear. If you type "blackberry", what you expect the visitors will see? This keyword is so broad!

You must narrow down your keyword in order to find the targeted customer.
Find the REAL targeted visitors in order to get good sale/lead conversion using Adword, unless you want to build branding awareness. It depend what is the main purpose of your advertisement.

Check this video how to build effective keyword lists in 3 steps.
http://www.youtube.com/watch?v=8K16bLvAJj8

Author

Commented:
Thanks for the replies.

I understand what you mean about using famous keywords, but as I mentioned, it's just an example for understanding.

I attached a screenshot of what I see when I search for the keyword "blackberry" in the adwords preview tool. As you can see, there are no adwords to be seen anywhere.

My question is: given that particular situation, what does it mean (to me) that nobody has adwords for that particular word in that particular country and language? My first thought is that, if I create an ad and use the keyword Blackberry then my ad will be the only one displayed. My post is to understand if that first thought is correct or incorrect, and why.

adwords-search.GIF
David H.H.LeeDigital Marketing (Hospitality)

Commented:
>>My question is: given that particular situation, what does it mean (to me) that nobody has adwords for that particular word in that particular country and language?
My first thought is that, if I create an ad and use the keyword Blackberry then my ad will be the only one displayed. My post is to understand if that first thought is correct or incorrect, and why.
-- Your thought is correct. But that is good for branding awareness, not good for EXACT real conversion. If you check on "BlackBerry" keyword using google.com.uy, the keyword itself not a very competitive and you may able to advertise your advertisement using the low bid (see attached). However, google have their own way to decide how frequent to display your advertisement instead. For your information, you should use REAL FULL functionality google page to check the result since the preview page only a test tool as mentioned.

Keyword-Low.PNG

Author

Commented:
Thanks again for your reply.

Now I understand a little bit better what you mean about popular keywords. I was under the impression that keywords like 'iPhone', 'blackberry' were very popular search phrases for obvious reasons, but I was definitely wrong. At least in Uruguay, they're not nearly as popular as I thought.

You posted a link on being able to select effective keywords... would that work regardless of the country/domain that my site would target?

Another doubt I had when I talked to the google adwords rep was that he said that my initial bid should be USD$1.10. At least in facebook, my CPC was 0.50 and I won most bids with less than $0.05, which gave me very good coverage for very little (my daily budget was $20).

So when this google adwords rep tells me that my initial bid should be over a dollar per click, I was a little surprised. Does that figure make sense for a mostly poor Latin American country? At that cost, this would essentially translate to a little over 15 clicks/day (at a $20 budget).

Finally, I would really appreciate any other links you might have that will help me create an affective google ad.
David H.H.LeeDigital Marketing (Hospitality)

Commented:
>>You posted a link on being able to select effective keywords... would that work regardless of the country/domain that my site would target?
--It is depend what kind of keyword you want to purchase and which country domain your want to target. Certain keyword like "Blackberry" maybe famous and very competitive in USA, but not in uruguay. The reason is the market share or the branding for blackberry is not famous enough in that particular country for example.

>>Another doubt I had when I talked to the google adwords rep was that he said that my initial bid should be USD$1.10. At least in facebook, my CPC was 0.50 and I won most bids with less than $0.05, which gave me very good coverage for very little (my daily budget was $20).
-- As i said before, it depend. You are the one who better your targeted customer.

>>So when this google adwords rep tells me that my initial bid should be over a dollar per click, I was a little surprised. Does that figure make sense for a mostly poor Latin American country? At that cost, this would essentially translate to a little over 15 clicks/day (at a $20 budget).
-- Always check with Google Keyword Tool or any other third party tool like wordtracker whenever you want to find the potential keyword for your advertisement. Remember, you use adword to raise your ranking tremendously in short time period, you still need to make sure your web site is competitive enough to be ranked in top 1 under google organic result, not in paid advertisement section based on the keyword that you planned.

In order to master google ad, check this link. It will help you a lot.
http://www.youtube.com/user/adwordsclassroom

Author

Commented:
Thanks again.

Final question: When creating a google ad, how can one determine where the ad would be displayed? For example, I would like to push my ad so that is displays at the top (just over the search results).

In other words, since the top position is more desirable than showing the ad on the right side, would I need to take additional steps to push my ad to the top?
David H.H.LeeDigital Marketing (Hospitality)

Commented:
You can always bid the keyword. The keyword that you bid must have relevancy with your landing web page. Google have their own way to track if the keyword you bought match with your targeted landing page. You can check your ad. score there. Check adword help file how to check your ad score and how it will affect your ad. ranking :
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

If your keyword show frequently, you can save your cost by bidding less but able to get the high ranking ranking. Don't be afraid to bid the keyword. You can always set the limit budget for the bid.

Author

Commented:
Thanks again for all the help.

One last thing: I was using the adwords keyword tool and I saw that, in the US, a keyword like 'iphone' and 'blackberry' have Monthly Searches of 153 million and 84 million, respectively, but their 'competitiion' is low.

On the other hand, 'verizon iphone accessories' has competition 'high' even though the monthly search is a little less than 7,000.

How can a keyword with 153M searches have low competition, but a phrase with 6K have high competition?
Digital Marketing (Hospitality)
Commented:
If you want to find REAL targeted customer/sale, please don't use broad keyword as i mentioned before. However, if your advertisement purpose is to build branding awareness then you can opt for famous keyword. You can create a new campaign and test what i mean. You will hardly convert the biz using broad keyword and you will burn your marketing budget faster than you thought.

Finding the right keyword is like finding WHERE is the RED ZONE of the dashboard! If the 6K searches come from the RED ZONE, it is matter of how many percentage of the conversion rate from 6K targeted visitors. If you have good ad score and conversion rate about 3%, then you can trace your ROI of your ad. spent.

For example:

Click Conversion:
6K * 3% = 180 (REAL interest customer click to view)

Sale Conversion:
180 * 5% (conversion rate based on your previous online sale performance) = 9 potential sales.

You ask so many questions in one post. I think you should get what you need know already.
Hope it helps:)

Author

Commented:
Thanks for all your help.