We help IT Professionals succeed at work.

best practices for handling "defensively" purchased .xxx extension

My company purchased the .xxx extension for one of the website domains I manage. Our company is in an industry that is kid focused and we bought that extension specifically to get it off the market to prevent misuse/abuse.  I'm wondering what people are doing out there in these instances... it would be easy enough to just forward that traffic to our main website but it gives me the creeps a bit. Should I let it go to a black hole? What's the prevailing wisdom on this EEers? Thanks!
Comment
Watch Question

Commented:
In this situation I would think that the best bet is to divert to a separate page deliberately advertising the fact that you do not wish your company to be associated with this sort of material.

In that way you acknowledge that it exists and you are seen to be actively controlling your companies reputation within it.

Author

Commented:
We ended up just going with the black hole option per my managements preference. Thanks for the input.