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Books for a business analyst

I have just got a job for business analysis (specificaly for customer segmentation) I wondering which good books to buy and read
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Mike McCrackenSenior Consultant
Most Valuable Expert 2011
Top Expert 2013

Commented:
Do you know what tool set you are using?

What types of projects and analysis will you be doing?

mlmcc
Anthony MatovuBusiness Analyst, MTN Uganda

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Commented:
The job is in the marketing department for a telecommunication company and basically answering  the  question "why are customers leaving the company?"
Chief Information Officer, EE MVE
Most Valuable Expert 2019
Commented:
I use this book in my office, one of the greatest challenges facing organizations today is how they invest in technology and how these investments are integrated within their overall business
strategies.
"From Business Strategy to IT Action: Right Decisions for a Better Bottom Line"
http://www.amazon.com/Business-Strategy-Action-Decisions-Better/dp/0471491918