Paypal: what's the difference between seller and buyer?

I'm trying to setup a sandbox account on Paypal. Please see the screenshot.

I want the users to pay for their membership to my site. So, they signup, at the end, they need to pay per user.

I'm not sure if I need to choose" buyer" or "seller" account.
Who is Participating?
You would need a seller account to sell the membership, your customers would be buyers.
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