Distributing software on CDs in the USA

How can I distribute software for sales on CDs in the United States?
LVL 12
Mohamed AbowardaSoftware EngineerAsked:
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IanThCommented:
what software are you refering to on the cd's?
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Mohamed AbowardaSoftware EngineerAuthor Commented:
@IanTh: Like if I own a software company and want to sell the work on CDs.
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IanThCommented:
well if your have the the rights to distribute which you will if you created the software but did you use any associated software that needs some components installed from the dev suite
you may not have the rights to their code !

So why do you percieve there will be a problem ?
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IanThCommented:
if selling via cd is a problem just let your customers download an iso or self exracter from a web site to create the cd
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Mohamed AbowardaSoftware EngineerAuthor Commented:
@IanTh: No, I am asking "How", what is the procedures that I should do to distribute them in the market?

I want the people to be able to buy the software from different stores.
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EirmanChief Operations ManagerCommented:
If you want experts to do research for you, I suggest that you up the points from the present 50
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Mohamed AbowardaSoftware EngineerAuthor Commented:
Oh that was accidentally since I was trying to post the question in Experts Lounge as well.

Thanks, points increased.
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IanThCommented:
I would use a distribution company to do that
see
http://www.newcyberian.com/
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Mohamed AbowardaSoftware EngineerAuthor Commented:
@IanTh: I think they make the CDs but they don't offer distributing them in the physical market (like stores).
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CallandorCommented:
You need contacts in the retail market, just like wholesalers do for other consumer goods.  You need to target the stores you want to sell in, and set up contracts with them.  For example, gamestop sells game software, staples sells office productivity software, and newegg sells OS and utility software.  Find out what kind of store would want to sell your software, and then make contact with them.  Be aware, though, that retail stores have limited shelf space and if they don't think they will make enough money to justify carrying your product, they will reject you.

Why don't you set up a website and handle sales yourself?
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Mohamed AbowardaSoftware EngineerAuthor Commented:
@Callandor: I already have a website, but I want to reach customers who are not online as well.

Usually, what they require for contracts and what stores would you suggest to sell database software?

Should I contact the store directly or another party that deal with the store?

Thanks,
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CallandorCommented:
The contracts should stipulate what is the basis on which you will be paid, what are your liabilities and what is expected of each party.  It should also include exit conditions and time the contract is in effect.

Who you target for database software depends on what size it is able to handle and who would most benefit from it - this is usually the role of a marketing department.  If it's small sized, aim for small business owners and home offices - that would be Staples, Office Depot, and Office Maxx.  Call them up and ask them what you would need to do.  Since you aren't a well-known entity like Microsoft, you will have to give incentives for them to want to carry your product, such as low price, great support, or a period of sharing in the profits.

For databases, most people would just use Access, so you have to make a case for using your product instead - sell its superiority.
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Mohamed AbowardaSoftware EngineerAuthor Commented:
Question closed. Thanks,
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