Effective Email Marketing - Recommend a book

Can anyone recommend a good email marketing book that would help me create effective emails.  I want to learn how to increase my open rate and create great emails with a call to action.
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Matthew NguyenSenior Associate: Social ListeningCommented:
Here are some books that I have found helpful:

Email Marketing By the Numbers

Permission Based E-mail Marketing

As well, I would recommend following blogs about email marketing, here are some to get you started:

http://blog.icontact.com/
http://www.clickz.com/type/column/category/email
http://blog.hubspot.com/blog/

Hope these help
Matt
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