We looking at doing a deal with a large website based on unique visitors sent from a webpage they they are hosting on their website, to our website. The deal is worth quite a lot of money and we are planning on monitoring it via OUR google analytics account.
However, to make sure all is above board I would like to know how easy it would be (or if at all it is possible ) to fool our google analytics stats into reporting more referrals than there really are. We obviously don't want to get into a contract, where we could end up paying for spoofed visitors.
What I would like to know is
1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it).
2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors).
Many thanks for the advice.