Solved

What is a reasonable amount to spend on Pay Per Click advertising?

Posted on 2012-03-11
3
301 Views
Last Modified: 2013-11-18
Am launching a website to sell glasses and the client would like to use pay per click advertising to get going. I expect they will want to use PPC for the first 6 to 12 months. How much is a reasonable amount to drive people to the site?

I suppose I'm asking based on experience of what clients usually expect as I know it's down to how much they are willing to invest and what the ratio of conversions is.

Also, what are the best pay per click services to use?

Thanks
0
Comment
Question by:Sam654
  • 2
3 Comments
 
LVL 23

Expert Comment

by:Tiggerito
ID: 37709180
With regard to Google AdWords

I've seen clicks cost from 10c to $15 (that's extreme).

Click costs can vary based on market and how well you build your campaigns.

As an initial complete guess I'd go for $1.50 per click.

You can use Google Keyword Tool External to get some slightly less guessy ideas on average click costs.
0
 
LVL 7

Author Comment

by:Sam654
ID: 37712137
>Click costs can vary based on market and how well you build your campaigns.
What do you mean by this?

What influences the price of a click and can you add a budget rather than writing a blank cheque?
0
 
LVL 23

Accepted Solution

by:
Tiggerito earned 500 total points
ID: 37712932
With AdWords you have a daily budget and can offer bid prices per keyword (search term).

The cost of a click depends on the bidding between all the people fighting for the advertising space for that keyword.

So your average cost will vary based on what you are prepared to pay, how much competition there is and finally on how good Google estimates your advert to be (quality score).

The only way to know is to try it out and see.
0

Featured Post

Live: Real-Time Solutions, Start Here

Receive instant 1:1 support from technology experts, using our real-time conversation and whiteboard interface. Your first 5 minutes are always free.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Marketing can be an uncomfortable undertaking, especially if your material is technology based. Luckily, we’ve compiled some simple and (relatively) painless tips to put an end to your trepidation and start your path to success.
A great marketing strategy is diverse.  Read about the not so popular, yet effective, marketing tactics you can start using today!
Viewers will get an overview of the benefits and risks of using Bitcoin to accept payments. What Bitcoin is: Legality: Risks: Benefits: Which businesses are best suited?: Other things you should know: How to get started:
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…

786 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question