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With regard to Google AdWords<br />
<br />
I've seen clicks cost from 10c to $15 (that's extreme).<br />
<br />
Click costs can vary based on market and how well you build your campaigns. <br />
<br />
As an initial complete guess I'd go for $1.50 per click.<br />
<br />
You can use Google Keyword Tool External to get some slightly less guessy ideas on average click costs.
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With regard to Google AdWords

I've seen clicks cost from 10c to $15 (that's extreme).

Click costs can vary based on market and how well you build your campaigns.

As an initial complete guess I'd go for $1.50 per click.

You can use Google Keyword Tool External to get some slightly less guessy ideas on average click costs.

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&gt;Click costs can vary based on market and how well you build your campaigns. <br />
What do you mean by this?<br />
<br />
What influences the price of a click and can you add a budget rather than writing a blank cheque?
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>Click costs can vary based on market and how well you build your campaigns.
What do you mean by this?

What influences the price of a click and can you add a budget rather than writing a blank cheque?

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Am launching a website to sell glasses and the client would like to use pay per click advertising to get going. I expect they will want to use PPC for the first 6 to 12 months. How much is a reasonable amount to drive people to the site?<br />
<br />
I suppose I'm asking based on experience of what clients usually expect as I know it's down to how much they are willing to invest and what the ratio of conversions is.<br />
<br />
Also, what are the best pay per click services to use?<br />
<br />
Thanks
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Am launching a website to sell glasses and the client would like to use pay per click advertising to get going. I expect they will want to use PPC for the first 6 to 12 months. How much is a reasonable amount to drive people to the site?

I suppose I'm asking based on experience of what clients usually expect as I know it's down to how much they are willing to invest and what the ratio of conversions is.

Also, what are the best pay per click services to use?

Thanks

What is a reasonable amount to spend on Pay Per Click advertising?

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.