SharePoint 2010 as Internet

Hello Gurus,

I understand the effectiveness of SharePoint 2010 as an intranet and making use of collaboration but I'm stumped on it's effectiveness as an internet.

If you were to do a demo to a customer using SharePoint 2010 as a public facing site, how would you pitch it?  What would be the top 5 features you would focus on?
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IsaacSharePoint Client Side DeveloperAsked:
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Neil RussellTechnical Development LeadCommented:
First of all I would advise you to go do some research into the costs involved in publishing a Sharepoint 2010 public facing Internet site BEFORE you consider doing anything.
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IsaacSharePoint Client Side DeveloperAuthor Commented:
Huh.... that's not what I asked for and research has been done.  Also, it's just a question.
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thomasdavisCommented:
http://www.kroger.com/Pages/default.aspx  - public facing sharepoint site what features do you see that are usable here.

also look here http://www.topsharepoint.com most of these are public facing
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