We have a typical website that our customers use to order products that we sell. We're not retail, so pricing varies per customer. We require them to log in with a user name and password to see pricing and to place orders. The designers of the site were focused on interfacing with our back end system, so they did not build in any kind of self-service web app for the customer to create an account or to reset their password. My concern is that we are losing business as our customers change employees, forget passwords, etc. Right now, they have to call or email us to get these problems taken care of, which is quite inconvenient for the customer (and we all know customers really really like convenience).
What I'm hoping to find is a "third party" service that can handle this and that someone can direct me to one.
It seems that most of web sites handle this the same way. You enter your email address, click the "I forgot my password" link, maybe answer some questions like "mother's maiden name", etc. and you get the password (or a password reset link) emailed to you.
I understand that it would require some serious programming to interface with our current web site, but I think just handling it all via email would work for us. For instance, customer clicks "forgot password" link, enters their info, we get the request here as an email, the customer gets a nicely worded email saying we will get back to them asap. We make the password changes on our backend ordering system, then email the customer (or click a link in the email) saying they're good to go. The only change we'd need to our web site would be adding "set up an account" and "password reset" links, which would both go to apps on the third-party site.