need help understanding this code for item template in listview

I'm new to asp. I'm trying to use a listview control to display data from a database. I'm binding the datasource programmatically to a datatable.

The part I don't understand is this line which I found as a sample on the web:

<asp:ListView ID="lvHl7trans" runat="server">
                                    <ItemTemplate>
                                        <asp:Label runat="server" id="lbltransid" Text='<%# DataBinder.Eval(Container.DataItem, "ProductName")%>'></asp:Label>
                                    </ItemTemplate>
                                </asp:ListView>

and in particular the Text='<%# DataBinder.Eval(Container.DataItem, "ProductName")%>
part.

I'm trying to bind this label to the datatable column 'transid'.  I don't understand if this is a differenct language (javascript maybe?) but I'd like to understand what each part of this statement means do I can use it in the future.

I'm assuming the <%# has a special meaning?

How about DataBinder.Eval()?

Can someone explain what is actually happening here?

Thanks
rutledgjAsked:
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BuggyCoderCommented:
by using <%# %> we can insert any .net function in markup.
Eval is a function that evaluates the value of the property with the name passed as its parameter.

Here is more detail about it:-
http://msdn.microsoft.com/en-us/library/4hx47hfe.aspx
http://weblogs.asp.net/leftslipper/archive/2007/06/29/how-asp-net-databinding-deals-with-eval-and-bind-statements.aspx
rutledgjAuthor Commented:
So in my case if I want to bind this to transid column should it read like this:

<asp:Label runat="server" id="lbltransid" Text='<%# bind("transid")%>'></asp:Label>

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