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How to Track Lead Source and Referrer.

Posted on 2012-04-12
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Last Modified: 2012-04-27
Hi, My client has a website and an enquiry form. Every time he gets an enquiry he wants to track where the lead came from (Referrer [can be a search engine or a 3rd party advertiser]), the keyword they used, the search engine used, the landing page etc etc.

Whats the best solution out there for this? I'm pretty good with PHP and Javascript. Tried using Google Analytics cookies, they are not that accurate.

Thanks guys in advance.
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Question by:udara22
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Expert Comment

by:Kent Dyer
ID: 37840874
You need a database..  If you have MySQL you should be set.

Use your database as your source of record..
 
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HTH,

Kent
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Author Comment

by:udara22
ID: 37840883
Hi Kent, Thanks. I have a Joomla website running. I used Google Analytics cookies to extract data and store into the database next to each of the enquiries in the Joomla backend. its all set.

But the issue is not storing information. The issue is which technology to use to grab the user information?

Thanks
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Expert Comment

by:Kent Dyer
ID: 37840904
OK..  you need to do the CRUD principle to your database..  You have to be "C"reate (INSERT) into the database..  You have to "R"ead (SELECT) from the database..  You have to be able to "U"pdate and "D"elete..  If you can login to phpMyAdmin, you should have the db connectors from your pHP pages..

Not sure what else I can provide?

Kent
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Author Comment

by:udara22
ID: 37840965
Kent, how can I grab what users typed on google?
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Expert Comment

by:Zyloch
ID: 37841338
I'm a little surprised that Google Analytics is inaccurate with regards to this, as I would imagine referrers to be high on the list of things it provides.

Nonetheless, if your users came from Google, which holds the user's query string in the URL, you can grab it.

With PHP, you can refer to the $_SERVER['HTTP_REFERER'] superglobal and parse it to obtain the query string. See http://www.electrictoolbox.com/php-keywords-search-engine-referer-url-2/ for some more details on one way to do this.
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Expert Comment

by:Ray Paseur
ID: 37843731
Kent, how can I grab what users typed on google?
You probably can't.  And I am not sure that Google would want you to have this information -- it's their proprietary business data.  I believe that Google Analytics will be one of your best tools.  You can capture some additional information if you want to get into cross-platform cookie tracking.  Learn about Undertone Networks and DoubleClick.  I am assuming that if you have foreign sites that advertise and refer clients, you are already tracking this via the request link, right?  You can get a little more information if you look in $_SERVER['HTTP_REFERER'].
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Author Comment

by:udara22
ID: 37844024
@Ray_Paseur : Hi Ray and Zylock. The issue with Google Analytics is, sometimes its referer and keywrod cookie (__utmz) doesnt get updated if the user has visited the website before.  For an example, if I go to Google and type "keyword one" and land on my website and the google cookie is set referer to "Google", and if I go and click on a 3rd party advertising banner right after that, sometime google still has referer as "Google". This happends a lot on IE 7. So thats why I was looking for a more PHP based solution rather than cookie and JS based.

My media agency uses DoubleClick. But its just for media agencies isnt ? Not fur standard consumers?
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Accepted Solution

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udara22 earned 0 total points
ID: 37879678
Sorry, not quite what I expected.
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Author Closing Comment

by:udara22
ID: 37901245
Sorry, not quite what I expected.
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