Track cancelled PayPal Checkouts

streetwise99
streetwise99 used Ask the Experts™
on
I am using PayPal Website Payments Standard.

I'd like to track how many people are getting to the PayPal Checkout page, and how many transactions are cancelled at that point.

Is this possible?
Comment
Watch Question

Do more with

Expert Office
EXPERT OFFICE® is a registered trademark of EXPERTS EXCHANGE®
Most Valuable Expert 2011
Top Expert 2016
Commented:
Yes, it can be tracked.  In the page that contains your "buy now" buttons or "checkout" buttons, you will want to write a data base record each time the page is accessed.  Store the time, the IP address, the browser, and any other information you can use to identify the client.  Then you should be able to match this information against actual purchases.  If there is no matching purchase, you can be fairly sure the client bailed out.
Jason YousefSr. BI  Developer

Commented:
PayPal let's you set a canceled page to direct the people who cancels and don't submit their order, so you could redirect to a page that has a specific counter for your needs.

Also look at these

http://support.kissmetrics.com/how-tos/using-paypal

http://www.analyticsresults.com/2010/02/tracking-paypal-with-google-analytics.html

Author

Commented:
Is there any way to track and report on this in PayPal, as opposed to having to setup external tracking?
Jason YousefSr. BI  Developer

Commented:
Not really an expert in that matter but I'm using paypal standard like you and never seen it before, and I gave up tracking using paypal, what I did is tracking the button click using an external script, as I had only one product.
Most Valuable Expert 2011
Top Expert 2016
Commented:
The PayPal "cancelled" page does not work if the client just closes the browser window.  It gets control only if the client deliberately cancels the transaction.  Many transactions could be canceled in the pages before the PayPal pages are loaded.

My sense is that if you really want the best answers you should track the information with your own scripts.  It's not really PayPal's "job" to track this sort of information - they are just there to move money back and forth.

Do more with

Expert Office
Submit tech questions to Ask the Experts™ at any time to receive solutions, advice, and new ideas from leading industry professionals.

Start 7-Day Free Trial