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Setting a Google Analytics dynamic goal value

In Google AdWords it's easy to use a PHP $variable as the conversion value, but there doesn't seem to be a similar technique available in Google Analytics for setting a dynamic goal value.  Am I missing something?  It appears that you have to set up the site first for ecommerce tracking.

Thanks for any help.
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tbsgadi
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Have you seen Goals and Goal Values in Google Analytics?

http://www.morevisibility.com/analyticsblog/goals-and-goal-values-in-google-analytics.html

Gary
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Thanks!  A lot of great information there.
Glad to help