store and call specific mysql records from a query in a javascript window.open() function

we have a ajax, php,mysql search script that gets records from a mysql dbase and list them in a table. the user can then select any of the found items and have a detail page returned.

we have a typical href script working to do this however what we need is to open the found item detail page(s) in a new browser window using the window.open() function.

We have this working, however selecting the window.open() function for any of the found items always calls the last record found when the query ran.

Below is the script producing this result, please assist so that we can get the window.open() to get the correct found item record.


.....mysql connects and queries database..............

while($row=mysql_fetch_array($sql))
{

      
?>
<font size=2 color="#000000" face="Arial">
<div align="left"><table width="100%" border="1" cellpadding="0"  cellspacing="0" bgcolor="#ffcc99">
<td width="95"><font size=2 color="#000000" face="Arial">
<div>Issue Date:</div>
</font>
</td>


<?php

$_SESSION['mainproduct']=$row['brand_wwb'];
$_SESSION['prod_selected_pkid']=$row['prodwwb_pkid'];


=====this script calls detail page and sends correct id for the appropriate found item

$prodsec1= "http://192.x.x.x/url_path/".$row['brand_wwb']."/".$row['type_wwb']."/".$call_detail_page."?prodwwb_pkid=".$row['prodwwb_pkid'].'">';



?>
<script type="text/javascript">
function open_win_article()
{
            
      window.showModelessDialog('<?php echo $prodsec1; ?>','<?php echo $prodsec1; ?>',"dialogHeight: 725px; dialogWidth: 850px; dialogTop: 150px; dialogright: 450px; edge: Raised; center: yes; help: No; scroll: yes; status: no;")
      
}

</script>

<input type="button" value="Review This Item" onclick="open_win_article()" />

<td width="434"><?php echo $row['model_wwb']; ?> <br />
</td>
</tr>

=========
As stated with the above script we  always get the last found item record from the query, and to restate, a typival href() script always works to get the correct found item as selected from the found item display table.

We can provide more info if need, we are in a bit of a hurry so any fast help will be appreciated.
Thanks