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What are tips, resources, tools for keeping an email newsletter out of the spam box?
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What are tips, resources, tools for keeping an email newsletter out of the spam box?

How to stay out of the spam box

Electronic commerce (e-commerce) is the trading in products or services using computer networks, such as the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer (EFT), supply chain management, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Use this topic to discuss online shopping carts, online marketplaces, and e-commerce platforms.

E-Commerce

Interactions between email servers and clients are governed by email protocols. The three most common email protocols are POP, IMAP and MAPI. Most email software operates under one of these (and many products support more than one).  The correct protocol must be selected, and correctly configured, if you want your email account to work.

Email Protocols

Various techniques are used to prevent email spam (unsolicited bulk email). No technique is a complete solution to the spam problem, and each has trade-offs between incorrectly rejecting legitimate email (false positives) vs. not rejecting all spam (false negatives) - and the associated costs in time and effort. Anti-spam techniques can be broken into four broad categories: those that require actions by individuals, those that can be automated by email administrators, those that can be automated by email senders and those employed by researchers and law enforcement officials.