Title, anchor text and SEO rating

Assuming a page has been correctly set up for on page SEO what
relevance should be given to the number of times the target keyword phrase appears in on other sites
1. anchor text
2. the title
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Tony McCreathTechnical SEO ConsultantCommented:
With the recent Google updates a lot of people feel that a high ratio of exact match anchor text can be a bad signal.

So I would ensure you mix in a healthy set of variations. and other natural forms of anchor text.
digiselAuthor Commented:
what do you mean by a h "high ratio" ?
Tony McCreathTechnical SEO ConsultantCommented:
It's all speculation. I've heard mention of figures like 40%
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digiselAuthor Commented:
what is 40% a percentage of?
Have a look at Anchor Text Optimization in a Post-Penguin Search Sphere: Un-targeted vs. Targeted Keywords:


digisel - here is an interesting article that talks about how some search results have very few exact match phrases to a set of search keywords, and don't have the phrase in the title tag, but still show up as the first result or in the top three results because the page content reflects the subject.

In other words, Google is looking holistically at your title tag, keywords, but also the subject of your page and whether it is relevant to the search keywords that you are ranking for.

This may seem obvious, but I'll state it anyway - making your entire page of content/information relevant to the keywords/search phrases that you want to rank for will be the most helpful.

Hope this helps -

I also agree about not overusing exact-match anchor text - that is now a "negative" indicator to Google/Bing.
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