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itunes movies - black screen and no audio when playing them on win 7, itunes 10.6.3

Just bought some tv seasons.  Downloaded a few episodes and tried to play them.  I get a black screen, no audio. I can hit the pause / play button but nothing.

I downloaded some free episodes of other shows and get the same thing.

am I doing something wrong?  never used itunes  before.
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2 Solutions
BeGentleWithMe-INeedHelpAuthor Commented:
oh, you do get the counters with time played / time remaining and the dot on the bar is moving - like it's playing. but no sound / no video
You are probably missing the needed codecs.
Install a codec pack should solve it.

Or play with VLC media player:
BeGentleWithMe-INeedHelpAuthor Commented:
to play a tv show we bought from itunes and playing in itunes?!
The 14th Annual Expert Award Winners

The results are in! Meet the top members of our 2017 Expert Awards. Congratulations to all who qualified!

Try re-installing QuickTime and iTunes in that order. QuickTime is needed for video playback in iTunes and is included with the iTunes download. Sometimes QT does not install correctly with iTunes. Download a copy of both installing QuickTime first, the iTunes install will then see it's already there and install only iTunes.
It's unusual that you have no audio with no video, seems to point to a problem with the video card and the format of these clips.
May be this computer cannot play HD 720p content,
what format are these video? HD 720p??
This page contains some sample H.264 clips you can download and use
Try playing them in media player classic Home Cinema  to test

 Michael-Best has quoted exactly what the Apple experts say to do to fix this but I don't believe this is the problem exactly..could be other things.

What format is these video?
From iTunes
Windows system requirements for HD 720p content:
 -32 or 64-bit version of Windows 7; Windows XP and Vista do not support HDCP
- iTunes 10 or later
- 2.0 GHz Intel Core 2 Duo or faster processor
At least 1 GB of RAM 2 or more is better
A video driver that supports HDCP (you may need to check with the manufacturer to determine if your video driver supports HDCP)
A display that supports HDCP with a screen resolution of 1024 x 768 or higher with a digital connection (DVI, DisplayPort, or HDMI)
If your computer does not meet all of the above requirements, you will be unable to purchase, rent, or view HD content from the iTunes Store.

iTunes for Windows: Unable to view or play HD video content that requires HDCP
iTunes for Windows: May quit unexpectedly when playing protected content from the iTunes Store

Do you have any codecs installed?
such ffdshow? Divx etc
BeGentleWithMe-INeedHelpAuthor Commented:
thanks guys, a reinstall of quicktime and itunes resolved it.
You stated:
"a reinstall of quicktime and itunes resolved it"

Although Merete offered many other possible causes to your problem.
The first correct answer shall be awarded points as per EE rules
Thus my... ID: 38310423 was "the first correct answer"

To split points with a comment that quotes: "Michael-Best has quoted exactly what the Apple experts say to do to fix this but I don't believe this is the problem exactly..could be other things."

Is not exactly EE rules???

Click "Request Attention" to seek assistance if you feel my comment to be reasonable.
BeGentleWithMe-INeedHelpAuthor Commented:
Michael:  I'm taken aback that you took the time to post that comment.  some random thoughts:

I've been on EE for a few months now and routinely award points to most everyone that helped out.  People took the time to help me with something in the ballpark of helpful I think deserve to be awarded.

And you are the first person that quibbled about that.  I want it all?  

should this have warranted 500 points?  Since your answer was what apple experts say to do to fix this, it's not such a mysterious / hard question and if I got off my butt, it wouldn't be all that hard for me to have googled the answer rather than rely on bothering some experts.  I overstated the difficulty of the question obviously.  What's EEs rules say about that?  Should we have the point value changed to 50 and give them all to you if you are that picky?

you posted to install codecs as a first post, which me with little knowledge seemed way off base - itunes / apple things from what I know are a closed system.  Downloading codecs sounds like something someone has to do when watching a torrent of unknown quality.  I didn't even catch that it was you that made the later, more correct answer.  You see that first answer didn't get any points because I thought that was SOOOO off base.
Sorry you feel that way.
We volunteer our time & are not paid, our only merit is free membership & an occasional Tee-shirt for making a new high level point grade.

"And you are the first person that quibbled about that.  I want it all? "

I have had points given to another for just explaining my abreviation (R.I.P. = rest in peace)....
Thus I pointed out "EE policy" as you may have been mistaken.

I ended my comment with "seek assistance if you feel my comment to be reasonable"
I do not wish to enter into an arguement on what you consider is "reasonable or not"
Wow !! so just reinstalling Quick time and iTunes fixed it?
Wonder what the problem was there.
I've seen this a few times over the years but never figured out why Itunes and Quicktime have conflicts, like a razor and blade  they work together..
The thing is Experts exchange is just that Exchange!!
and the accepted and assisted answers really function as a pointer for those seeking solutions ideas to what worked.
 As always good to see it's resolved that's the main thing.
No one really cares too much about the points once they get into high ranks.
Like I was given free Life Membership at EE , pretty cool reward for my contributions so points doesn't apply to keep membership..

Now go enjoy your TV videos :)
and thank you for the assist I'm nearly at the 7 million points woo hoo
as for the T shirts well after hundreds and hundreds I now donate them to building water wells Ethiopia they are converted to money to help them. .
If you'd like to see the wonderful work
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