Link to home
Start Free TrialLog in
Avatar of Alfahane
Alfahane

asked on

Moving down content with CSS - Will there be SEO-implications?

I have product category descriptions solely for SEO.

This description is in the beginning of the HTML (right after breadcrumb and <h1>).

They are visible _above_ the fold. They are well written but they do push down the actual product listing and make things look messy.

I'm want to put the description _under_ the product listing using CSS only while still keep it in the same place in the HTML.

The product listing is several page-scrolls long so if I do this the description would be shown _below_ the fold.

Is this concidered black/grey hat?
Avatar of Julian Hansen
Julian Hansen
Flag of South Africa image

It is effectively the same as hiding text. You are telling the SE's this is the structure of my page but in reality your page does not look like that.

I would recommend you don't do this.
SOLUTION
Avatar of COBOLdinosaur
COBOLdinosaur
Flag of Canada image

Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
If your HTML markup is in right way, don't bather about the position using styles. Because spiders and crawlers will not read with styles.
Avatar of Alfahane
Alfahane

ASKER

ohmkumar, but they do care if you display:none and stuff like that.
COBOLdinosaur, what did EE do? And is it sure that it was the reason for penalty?

I remember EE being on top of SERP a lot but when you visited the site you could not see the content, just part of it because you were not logged in. This was before I was a paying member, so for me the results were kind of false.

I'm guess that EE showed the full thread to Google and that's why they got pushed down.
Actually what EE was doing was moving the content to the bottom of a very long page containing ads and promotional material.  However the actual reason for the Google downgrade was that they were not showing visitors the same thing they were showing the spiders.

Using display:none does not necessarily cause a problem.  Dynamic effects use it all the time, and the spiders read the markup, not the CSS.    

Here is your problem:
I have product category descriptions solely for SEO.

Google wants relevant content to be the reason it lists a site on page 1 of the SERPs.  If you play with the indexing by doing something to juice the rank without giving value to the users then Google will fry you.

Cd&
ASKER CERTIFIED SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial