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Moving down content with CSS - Will there be SEO-implications?

I have product category descriptions solely for SEO.

This description is in the beginning of the HTML (right after breadcrumb and <h1>).

They are visible _above_ the fold. They are well written but they do push down the actual product listing and make things look messy.

I'm want to put the description _under_ the product listing using CSS only while still keep it in the same place in the HTML.

The product listing is several page-scrolls long so if I do this the description would be shown _below_ the fold.

Is this concidered black/grey hat?
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Alfahane
Asked:
Alfahane
2 Solutions
 
Julian HansenCommented:
It is effectively the same as hiding text. You are telling the SE's this is the structure of my page but in reality your page does not look like that.

I would recommend you don't do this.
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COBOLdinosaurCommented:
It is the kind of thing you might get away with for a while, but when Google notices it, they will consider it to be a case of not showing the spider the same thing you are showing the visitors.  An example of what can happen when they see that is EE.  When Google decided that EE was doing that they de-indexed 90% of the EE pages, and lowered the pr on the rest.  That was two years ago, and even though EE cleaned up its act you will still not see it on page one of the SERPs very often.


Cd&
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ohmkumarCommented:
If your HTML markup is in right way, don't bather about the position using styles. Because spiders and crawlers will not read with styles.
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AlfahaneAuthor Commented:
ohmkumar, but they do care if you display:none and stuff like that.
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AlfahaneAuthor Commented:
COBOLdinosaur, what did EE do? And is it sure that it was the reason for penalty?

I remember EE being on top of SERP a lot but when you visited the site you could not see the content, just part of it because you were not logged in. This was before I was a paying member, so for me the results were kind of false.

I'm guess that EE showed the full thread to Google and that's why they got pushed down.
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COBOLdinosaurCommented:
Actually what EE was doing was moving the content to the bottom of a very long page containing ads and promotional material.  However the actual reason for the Google downgrade was that they were not showing visitors the same thing they were showing the spiders.

Using display:none does not necessarily cause a problem.  Dynamic effects use it all the time, and the spiders read the markup, not the CSS.    

Here is your problem:
I have product category descriptions solely for SEO.

Google wants relevant content to be the reason it lists a site on page 1 of the SERPs.  If you play with the indexing by doing something to juice the rank without giving value to the users then Google will fry you.

Cd&
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COBOLdinosaurCommented:
What you really need to do is to incorporate the key words from the product descriptions into the main user content that is above the fold.  That will give you juice without penalties.

Cd&
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