Tired of hearing amateur SEOist swear on backlinks.  Please advise me.

Posted on 2012-08-29
Last Modified: 2013-11-19
Okay, so i understand the need for credibility by having "quality" backlinks but going around and almost swearing that it's the only thing is completely inaccurate in my stance.

I've done successful SEO before and have reached goals by having properly coded meta tags, keywords matching the goals, relevant content.  In a nutshell, what I consider important are:

-meta information
-content/healthy keywords
-fresh content
-having an SEO goal

What do you think?
Question by:dorianit
    LVL 52

    Assisted Solution

    by:Scott Fell, EE MVE
    -fresh content, -fresh content, -fresh content, legitimate PR(Public Relations) for backlinks,  legitimate social interaction
    LVL 58

    Accepted Solution

    I would change
    -fresh content
    -unique content

    There are many websites whose content doesn't change - no need to change it - and rank highly. But what they do have is unique content.
    Backlinks are only worth something if they come from websites with similar content.
    A backlink from a PR1 site selling motor parts if you are selling garden furniture would actually do more harm than good as would be seen as backlink spamming.

    Also add Semantic Search
    LVL 52

    Expert Comment

    by:Scott Fell, EE MVE
    Great point GaryC123.   I shouldn't have assumed "unique".  Most people are lazy and like to copy and paste from others just to fill their site with meaningless content.
    LVL 82

    Assisted Solution

    by:Dave Baldwin
    @GaryC123 has a good point.  You can do all those SEO things right but if you are one of 200,000 sites with that info, it probably will not make any difference.  I tell my customers that have common businesses that they need to advertise.  SEO won't make up for the fact that nobody knows who they are.

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