Bat file - what does a phrase after START mean

I have the below, but am wondering what purpose does the phrase "LMR" server after the START command?

@ECHO Starting LMR_FE...
@ECHO OFF

SET LOCAL_PATH="C:\Temp"
SET SERVER_PATH="\\sf1\user1\shared\DepositServices\CIA\SOS_APPLICATIONS\Database_FrontEnds"
SET APP_FILE_NAME="LMR_FE.mdb"

:buil_dpath
if not exist %LOCAL_PATH%\ (mkdir %LOCAL_PATH%)
goto copy_app_file

:copy_app_file
xcopy /y/c/q %SERVER_PATH%\%APP_FILE_NAME% %LOCAL_PATH%
goto copy_images

:copy_images
goto launchapp

:launchapp  
  BELOW-WHAT PURPOSED DOES "LMR" serve?
START "LMR" /B /REALTIME %LOCAL_PATH%\%APP_FILE_NAME%


:exit
EXIT

Sandra
Sandra SmithRetiredAsked:
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DonConsolioCommented:
not necessary, just sets the window title
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DonConsolioCommented:
"LMR" is the title of the new window

In your case i do not understand why it is specified, as the "/B" option prevents the creation of a new window (with the new title).
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amarpal0102Commented:
"Starting LMR_FE..." is just a message so you could write anything here to display

sorry you were talking bellow command.... that is a title
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David Johnson, CD, MVPOwnerCommented:
it is starting c:\temp\LMR_FE.mdb using the default application for .mdb files (access usually)
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Seaton007Commented:
Here are the details for the START command and all of it options: http://ss64.com/nt/start.html
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Sandra SmithRetiredAuthor Commented:
So, do I really need to keep it?  someone else built this and I am trying to pare it down to what is really necessary.

Sandra
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Sandra SmithRetiredAuthor Commented:
Thank you all for the information.  I am getting rid of it as it does seem unnecessary.  Share points as all answers helped me understand what was going on.

Sandra
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