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Setup the Google webmaster tools. &nbsp;Then you can check your site. &nbsp;The previous answer explaining that you have the search terms in your title tag is a pretty good one.
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Setup the Google webmaster tools.  Then you can check your site.  The previous answer explaining that you have the search terms in your title tag is a pretty good one.

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You may also get that because someone link to you using that exact text in the link.
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You may also get that because someone link to you using that exact text in the link.

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Hi. &nbsp;We have a site called ovenhands.com.<br />
<br />
In Google.co.uk we have tried two types of searches:<br />
<br />
1/ oven cleaning sussex <br />
2/ &quot;oven cleaning sussex&quot;<br />
<br />
When we search using 1 above, ovenhands.com is on page 1 at number 9<br />
<br />
When we search using 2 above, ovenhands.com is on page 1 at number 1<br />
<br />
ovenhands.com does not have any keyword, alt tags, words on the page that relate to the exact term &quot;oven cleaning sussex&quot;.<br />
<br />
Can anybody give some idea as to why we are number 1 for the exact phrase and number 9 without speech marks?<br />
<br />
Thank you.<br />
<br />
Terry
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Hi.  We have a site called ovenhands.com.

In Google.co.uk we have tried two types of searches:

1/ oven cleaning sussex 
2/ "oven cleaning sussex"

When we search using 1 above, ovenhands.com is on page 1 at number 9

When we search using 2 above, ovenhands.com is on page 1 at number 1

ovenhands.com does not have any keyword, alt tags, words on the page that relate to the exact term "oven cleaning sussex".

Can anybody give some idea as to why we are number 1 for the exact phrase and number 9 without speech marks?

Thank you.

Terry

Google search results using speech marks compared to not using speech marks

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

Internet Marketing

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.