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Help with SEO (301 redirecting)


We have a web site 'e.g. xyz.com' with poor SEO performance and does not bring in any enquiries. We have an older site 'eg. abc.com' (with a different URL) with same design + almost similar content that is ranked better in search engines and brings a few enquiries every month.

The company web site is probably ranked poorly because of duplicate content. We have now created a new SEO friendly web site for xyz.com and want to have a 301 redirect for abc.com, so it redirects to xyz.com

abc.com reflects our company name, whereas xyz.com is just a spare domain name we had, with nothing in common with our company name. We therefore cannot redirect xyz.com to abc.com

Is this a good strategy? If not, please let me know the best way forward.

Appreciate your help.

2 Solutions
A 301 redirect is definitely recommended when you want to preserve the SE rank but since xyz.com does not reflect your firm at all, first recommendation would be to get hold of a domain which has a name close to your original one, abc.com

In a production environment, users might get confused when they see that they have been redirected to a domain which has no resemblance to the original one.
Tony McCreathTechnical SEO ConsultantCommented:
I don't get why you can't redirect to your branded domain name?

When redirecting remember that you have to redirect every page that existed on the old website to the equivalent new page. A blanket website level redirect will probably not do that.

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