We have a web site 'e.g. xyz.com' with poor SEO performance and does not bring in any enquiries. We have an older site 'eg. abc.com' (with a different URL) with same design + almost similar content that is ranked better in search engines and brings a few enquiries every month.
The company web site is probably ranked poorly because of duplicate content. We have now created a new SEO friendly web site for xyz.com and want to have a 301 redirect for abc.com, so it redirects to xyz.com
abc.com reflects our company name, whereas xyz.com is just a spare domain name we had, with nothing in common with our company name. We therefore cannot redirect xyz.com to abc.com
Is this a good strategy? If not, please let me know the best way forward.
Appreciate your help.