Help with SEO (301 redirecting)

Posted on 2012-09-04
Last Modified: 2012-09-05

We have a web site 'e.g.' with poor SEO performance and does not bring in any enquiries. We have an older site 'eg.' (with a different URL) with same design + almost similar content that is ranked better in search engines and brings a few enquiries every month.

The company web site is probably ranked poorly because of duplicate content. We have now created a new SEO friendly web site for and want to have a 301 redirect for, so it redirects to reflects our company name, whereas is just a spare domain name we had, with nothing in common with our company name. We therefore cannot redirect to

Is this a good strategy? If not, please let me know the best way forward.

Appreciate your help.

Question by:Web_Sight
    LVL 1

    Assisted Solution

    A 301 redirect is definitely recommended when you want to preserve the SE rank but since does not reflect your firm at all, first recommendation would be to get hold of a domain which has a name close to your original one,

    In a production environment, users might get confused when they see that they have been redirected to a domain which has no resemblance to the original one.
    LVL 23

    Accepted Solution

    I don't get why you can't redirect to your branded domain name?

    When redirecting remember that you have to redirect every page that existed on the old website to the equivalent new page. A blanket website level redirect will probably not do that.

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