how to choose the digital marketing service provider

Posted on 2012-09-09
Medium Priority
Last Modified: 2013-11-18
Dear Experts:

We are into real estate and property development we would like to out source the digital marketing services like search engine optimization ,SMM,  social media, can anybody please help the with what questions to be asked to the digital marketing service provider before signing the contract.

Question by:D_wathi
1 Comment
LVL 54

Accepted Solution

Scott Fell,  EE MVE earned 2000 total points
ID: 38381909
The best thing is to educate yourself a little so you know how to interpret the answers they give.  Checkout seomoz.com  http://www.seomoz.org/blog/whiteboard-friday-choosing-an-seo-consultant, seobook.com http://www.seobook.com/ and the matt cutts videos http://www.youtube.com/user/GoogleWebmasterHelp, http://www.youtube.com/watch?v=xh2pndFKtsg&feature=relmfu

How do they measure success?

What other similar businesses have they  had success with? why?

What campaigns did not meet goals? why?

What campaigns in other sectors had success or not and why?

What is their core competency?

What is the suggested strategy for your company.  Don't expect  getting specific  as that is what you will be paying for. However, they should be able to give you a general idea.

What will be used to measure your campaign success?

How do they charge and payment schedule?

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