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kevp75Flag for United States of America

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SEO Question about long Page Titles

I have a site that is a shopping cart for performance auto parts.   I'm trying to figure out the best strategy for the title tags for our
  1. Category Pages
  2. Part Pages

The issue that I'm running across, is that each part could fit 12 different vehicles, so we'd like to have the part title show as that...   Part Name | Vehicles | Price: $####.##

But, like I said, some of these parts fit 12 vehicles, so the title ends up going way beyond the 70 character mark.

For instance: http://www.turbokits.com/Volkswagen/Golf/ECU_Programming/APR_2.0T_FSI_ECU_Upgrade/78/

(not trying to plug the site, but I need to show an example)

The title ends up being:
TurboKits.com | APR 2.0T FSI ECU Upgrade for 06-11 Audi A3, 06-11 Volkswagen Golf, 06-11 Volkswagen GTI, 06-11 Volkswagen Jetta, 06-09 Volkswagen Passat | Price: $599.00

which is 169 characters.   (yes, we do have parts that fit anywhere from 1 vehicle to 18 vehicles)  [TurboKits.com | APR 2.0T FSI ECU Upgrade for 06-11 Audi A3, 06-11 = 65 characters]

On top of this, because the name of the company, and most of what is sold is turbo kits, I think (could be wrong, but...) that turbokits is our most important keyword, thus should be first in the title.

The category pages are even longer, because some vehicles may have only a turbo kit, some may have 16 different categories of parts...
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Gary
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W3C say the title tag should be no more than 64.
Likely anything over this will be ignored by the search engines and so will have no benefit
Stick to part name, number etc and stuff the keywords into the page.

Edit
Not sure if you will be able do this with your cart system but you could have canonical pages for each car brand/part number...
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ASKER

Well... I'm not real keen on the canonical links...  but each part/category/vehicle does have it's own page, even if the part exists in another category/vehicle.

What would the benefit be to canonical links?  I could;ve sworn I saw that those were a bad idea?
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Gary
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