digital marketing terms and conditions for signing contract
Dear Experts:
We have finalized the service provider for the digital marketing , we have to sign the contract , can anybody help me in terms and conditions to be mentioned in the contract and also what all the reports to be asked, few more inputs please.
Thanks .
We have finalized the service provider for the digital marketing , we have to sign the contract , can anybody help me in terms and conditions to be mentioned in the contract and also what all the reports to be asked, few more inputs please.
Thanks .
Scott Fell
@D_wathi don't you have a half dozen questions open right now that all seem to be about this. Has any of those answers given to you helped?
Is this a contact you are signing any a provider will do service for you our a contact you are giving to a customer?
ASKER
Iam sorry , it is for us the service provider going to give the digital media service , i want to put in contact the deliveriables and reports may i know please what all we can expect accordingly want to put on the contract . please suggest.
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ASKER
Thank you very much, please provide few more. thanks.
If you are planning to use them for Adwords/Paid Search, I would suggest that they provide you a Cost-per-Acquisition number that measures performance in a funnel -
How many clicks to your site through the Paid Search ad? How many qualified leads/purchases beyond that?
How are they increasing that number each month?
Are they using Google only? Bing/Microsoft also? What is the comparison between the two for your market vertical?
What are the starting number of search terms they are bidding you on? Is that number expanding month-to-month?
If they are helping you create custom landing pages for PPC ads, what is the click through rate to those landing pages, and the conversion rate on those landing pages?
If they are doing remarketing/retargeting - make them explain in detail how they will NOT be overcounting clicks/conversions that would have come naturally through your other funnels.
If they are doing search remarketing, have them show you the search terms they are using, and then the performance and the month-over-month trending of that performance.
That's all I can think of at the moment...
How many clicks to your site through the Paid Search ad? How many qualified leads/purchases beyond that?
How are they increasing that number each month?
Are they using Google only? Bing/Microsoft also? What is the comparison between the two for your market vertical?
What are the starting number of search terms they are bidding you on? Is that number expanding month-to-month?
If they are helping you create custom landing pages for PPC ads, what is the click through rate to those landing pages, and the conversion rate on those landing pages?
If they are doing remarketing/retargeting - make them explain in detail how they will NOT be overcounting clicks/conversions that would have come naturally through your other funnels.
If they are doing search remarketing, have them show you the search terms they are using, and then the performance and the month-over-month trending of that performance.
That's all I can think of at the moment...
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