I'm using Google webmaster tools and looked at the "content keywords" with some horror.
Top of the list is the word "cookie". I am in the European Union so every page has a footer that mentions cookies.
All of my pages are created with Dreamweaver and css based templates. Making macro changes across the entire site is simple, but how do I exclude certain words on web pages from being indexed and assigned to high ranking content keywords?
I have another example. Many pages have some Adobe Flash. Guess what, Adobe comes out high on the content keywords. I want to exclude that word too.
I am slightly familiar with schema.ord microdata and was wondering what the best way to exclude certain words from being classed as content keywords would be.