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Marcus N
Flag for United Kingdom of Great Britain and Northern Ireland asked on

Google keywords - how to prevent indexing of certain words using microdata

I'm using Google webmaster tools and looked at the "content keywords" with some horror.

Top of the list is the word "cookie". I am in the European Union so every page has a footer that mentions cookies.

All of my pages are created with Dreamweaver and css based templates. Making macro changes across the entire site is simple, but how do I exclude certain words on web pages from being indexed and assigned to high ranking content keywords?

I have another example. Many pages have some Adobe Flash. Guess what, Adobe comes out high on the content keywords. I want to exclude that word too.

I am slightly familiar with schema.ord microdata and was wondering what the best way to exclude certain words from being classed as content keywords would be.
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Jason C. Levine

8/22/2022 - Mon
COBOLdinosaur

Microdata is for adding detail information; not for disabling keywords.  Why is is a problem if colie is listed as a keyword.  Google does not rank your page based on which keywords you have, but for the relevance of keywords in searches.  as long as the key words you want traction on are listed, the relative position with other non-keywords moot.

Everyone one else has the same keywords based on non-content issues.  So what?

There is nothing to be fixed.

Cd&
Jason C. Levine

There is no way to do what you ask at this time.  Yahoo/Maybe Bing honors the class="robots-nocontent" attribute but Google doesn't right now.

I also agree with Cd& in that this is not unique to you and unless your site is coming up for searches of "cookies" or "flash" or your ad content is being affected there is nothing to worry about.  In fact, Google does a pretty good to excellent job of filtering out boilerplate text.
Marcus N

ASKER
Hi,

Thank you both for your comments. I guess what  am struggling with is that content keywords lists "cookies" and "adobe" and "buy"  and other words ahead of (in the rank and the significance) words like "water" and "wave" and "ripple" and "artwork" - all of which are used in the text, microdata and meta itemprop schema.org tags.

When I search on Google for "water wave artwork" or "liquid metal artwork" my pages are absolutely no-where. And that is all my company specialises in!

I have created web pages for other products in the past and used the same Webmaster Tools and SEO techniques for them but they didn't seem to have non-relevant words so prominent in the content keywords list.

Finally, the work "cookie" appears as "EU cookie law" on every page footer. It has to for the website to comply with European Union legislation on cookies. I guess this happens for other companies in the EU too. So, how would a company selling the cookie biscuit ensure that "cookie" is a relevant content keyword if they (and we) could not somehow exclude the word "cookie" from content keywords when it is irrelevant?
Your help has saved me hundreds of hours of internet surfing.
fblack61
ASKER CERTIFIED SOLUTION
COBOLdinosaur

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