Common startup folder in windows 8

C:\Users\<User Profile folder name>\AppData\Roaming\Microsoft\Windows\Start Menu\Programs\Startup

got to this link for more detail with screen shots http://www.addictivetips.com/windows-tips/where-is-startup-folder-how-to-edit-startup-items-in-windows-8/

open msconfig & you can see local machine registry key for your specific program
(local machine reg key means it runs under any user logs on to computer)
you can add program path to current user registry

This is all fine, but... when I install a program that starts up for me, it also starts up for everyone else. How do I fix it so it only starts up for me? In win XP it was easy... just moved it from the All Users startup folder to my startup folder and it was done.