Please see following code. The following code is used in conjunction with Jquery and is supposed to flash text in column [14] based upon a value for example here: "Domestic Verification Flight Required" . Column value [14] corresponds to DB column "Status1". For
if (e.Row.Cells[14].Text == "Alert Requires Verification Flight")
{
e.Row.Cells[14].ForeColor = Color.Red;
Status1.Text = "<FONT class='jqueryBlink'>" + Status1.Text.ToString() + "</FONT>";
Status1.Style.Add("text-decoration", "none");
e.Row.BackColor = System.Drawing.Color.Yellow;
http://www.dotnetspider.com/resources/37638-Blinking-Text-within-Gridview.aspx