Email Marketing using CRM and Outlook
Posted on 2013-01-10
I am looking for some thoughts or suggestions on sending bulk emails using MS Dynamics CRM 4.0 and outlook.
Occasionally, we like to notify our clients of updates, changes, etc... and would like to do this by sending out an email to everyone. (there are approx 200). I was thinking about using the Quick campain feature in CRM to create a list of all current clients and then use that list to send an email.
My concerns are: should I be sending 200 emails at once, wouldn't I run the risk of being blacklisted as a spamer? and mass emails are supposed to have an unsubscribe option but I dont want our clients "unsubscribing" from all emails we might send to them.
I know there is third party software for things like this but isnt this what the marketing campaign feature of CRM is for?
I would appreciate your thoughts.