I've been running a Facebook Ad for 40 days now at $80 a day without problem and with great success. Yesterday I decided to cater to the mobile users by creating a Sponsored Story. I created this Sponsored Story under that ad that was running for 40 days (part of its group).
All of a sudden, the main Ad stopped running and generating clicks, post and page likes, even though nothing was changed in it and it says "Active". If I click "Edit" in both ads, I see that the budget is $80. The sponsored story does run but its reach is only 350K people compared to 1.6M for the Main Ad. Also, sponsored stories are great to generate engagement but not to generate page likes so I really need to get that Ad running again.
Any ideas on what may be wrong here? My hypothesis is as follows:
- Facebook generates more revenues with the Sponsored Stories because the CPM is higher
- Since I have both running under the same budget group of $80, Facebook sends all the funds to that one story. Can someone confirm this?
You can see a screenshot of both ads here:
You'll notice that the 2nd one (the main ad) is at 0 everywhere for January 16.