I can't install a .ISO file (SharePoint2010) on a VMware client (Server 2K8R2)

I have downloaded the SharePoint 2010 package, converted to .iso, uploaded to the VMware environment (Data Store), connected the Win2K8R2 VM server's CD-Drive to the .iso and can see it but when I double-click to run/install the SP package I get the Windows;

Windows can't open this file:

File: SharePointServer_x64_en-us.img

To open this file, Windows needs to know what program you want to use to open it.
  Use the Web service to find the correct program
  Select a program from a list of installed programs

Not sure why the file wont run; is it because it has a .img file extension? Not sure why this is either as I thought I had converted it to a .iso. I know they're similar but isn't VMware liking this?
CTCRMInfrastructure EngineerAsked:
Who is Participating?
viveksahuConnect With a Mentor Commented:
choose any one of below its free evolution.

Power burn

magic iso
Andrew Hancock (VMware vExpert / EE MVE^2)VMware and Virtualization ConsultantCommented:
the conversion of your IMG has failed.

how did you convert the IMG to ISO, which product?
CTCRMInfrastructure EngineerAuthor Commented:
I used IMGBurn to convert; any better recommendations?
Andrew Hancock (VMware vExpert / EE MVE^2)Connect With a Mentor VMware and Virtualization ConsultantCommented:
MagicISO or WinISO
CTCRMInfrastructure EngineerAuthor Commented:
File converted, Thanks
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