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morten444

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Advise on domain name and search ranking

Hi
I have a gereral question that maybe do not have 1 fixed answer,but more opinions.

We have a domain name like dapp-zimbabwe.org
This is for a NGO

This NGO has about 20 projects in zimbabwe and now they want to make a mini website to present each project.

Now the discussions are: how is the best aproach for google ranking

1. Own domain name. One example is : ponesai vanhu technical college
We buy a domain name like :ponesai-vanhu.org
I guess its better than pvtc.org as this is less saying on google

2. Sub domain: ponesai-vanhu.adpp-zimbabwe.org
I have heared someone saying that if using subweb you get more trafic as keyword from the main organization is only a pluss

Does anyone have some opinion about this that could be usefull. As i said in the start. Maybe there is not one clear answer but if anyone has any input before we start putting it all on the web, that would be great
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Kash
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you are talking what is known as Search Engine Optimization (SEO) and there are many techniques for it. It is explained on here >>> http://en.wikipedia.org/wiki/Search_engine_optimization

it is nothing to do with the name, it depends on many thing such as tags, meta tags/data etc. There are companies which specialize is SEO business which can do a good job for you.
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eivo

My advice on domain names is that it should be as short and memorable as possible. If you need to sit down an spell out a domain name in conversation then you're losing potential Word of Mouth visitors. Domains however are reasonably cheap, buy a few, set the DNS records up correctly and use different names in different contexts.

In practice, your domain doesn't make any difference to the SEO (although in some cases, TLDs may be treated preferentially.) This is largely based on cross linking, useful content, standards compliant XHTML, correctly formed META information etc. Innocentdevil links to a sensible source if information to get started with SEO. you should also scour http://www.google.com/webmasters for information and advice on optimizing your page for SEO.
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ASKER

Hi
Thanks for answers.
Yes i am into Meta and Keywords, but I always had an understanding that domain name can be important.

If I want users searching on google for : ponesai vanhu
Do i understand that it does not matter if domain name is pvtc.org or ponesai-vanhu.org when it comes to raning?
I head that its important that the main search word is in the domain name as well.

An you please clarify before I move on to take action?
I am aware of SEO companies, but this is for small projects in Africa with no budget for this, so just trying to make sure we do it right from the start
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Scott Fell
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Exelent Answers and Something for me to work on
Thanks alot