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Define Variables to use in Template in SEO Friendly Way

Posted on 2013-01-27
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Last Modified: 2013-01-29
I am using a restrictive shopping cart that has limited options for customization.
Basically what I'm trying to do is define a string of text within an individual product description and then use that text within the product template in any way that I want.

I am currently doing this with a JS variable and then using document.write to print it to the page. That works perfectly, but I am worried that Yahoo/Bing won't be able to index that content properly. Would using Jquery's .append to a DIV be any better? Should I define this content within a DIV somehow to be used later? I don't want to be penalized for hidden or duplicate content.
What is the best, most SEO friendly, way to do this? Thanks!!

Product Description:

<script>
var test = "Test text string.";
</script>

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Product Template:

<script>
document.write(test);
</script>

Open in new window

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Question by:lowpriceskates
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3 Comments
 
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Accepted Solution

by:
Scott Fell,  EE MVE earned 1500 total points
ID: 38825191
What you are doing is not optimum but it sounds like it is all you can do.  With that, I would continue.  I have seen mixed reports but I trust the findings here  http://www.seomoz.org/ugc/can-google-really-access-content-in-javascript-really
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LVL 53

Expert Comment

by:COBOLdinosaur
ID: 38825395
var test = "<div>Test text string.</div>";
for a string with a linefeed.
var test = "<span>Test text string.</span>";
For a string without a linefeed

Cd&
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LVL 53

Expert Comment

by:COBOLdinosaur
ID: 38825412
Google CAN detect document.write if it is in the body, but not if it is run from a function: though it will not necessarily penalize for it unless there is an excessive number of keyword phrases which it will consider as tuffing, and then you get hammered big time.

Cd&
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