Getting High Up the list of Google ads.

Posted on 2013-02-01
Medium Priority
Last Modified: 2013-11-19

I sell Excel/Access services and general consultancy.
I "networked"recently with someone who does similar to me.
Let's call him "John".

Now "John" has a website called "www.JohnsExcelAndAccess.com"

Apparently, John pays about €60 ($75?) per month to advertise via Google ads.

I notice that his advert gets quite a high RANKING when I search for "Excel/Access" related things.  It is often top of the list of sponsored ads.

QUESTION:  Is John's website getting this high ranking because I am interested in such things.  OR would the average man in the street see the same level of promotion if they searched for the terms that I search for.

From my perspective I would gladly pay this kind of money if I felt that I would get such a high profile/ranking.  (But perhaps Google is fooling me).  Incidentally, the advertising would be limited to Ireland (where I am).
Question by:Patrick O'Dea
LVL 53

Accepted Solution

COBOLdinosaur earned 2000 total points
ID: 38845739
Part of what Google does is track and profile users based on search queries, and if you use gmail it also tracks information about you there.  So the answer is yes you are more likely to see a higher ranking because you have more activity that indicates to Google that you might be interested in that ad than the average user.

The best way to see what the average user sees is to use a different computer and not be logged in when you do a search, so Google has no "hints".  He might still get a high ranking but the response will be legitimate and not manipulated by Google tracking.


Author Closing Comment

by:Patrick O'Dea
ID: 38845763
Thank you ,  you have confirmed my suspicions!

Featured Post

Free Tool: IP Lookup

Get more info about an IP address or domain name, such as organization, abuse contacts and geolocation.

One of a set of tools we are providing to everyone as a way of saying thank you for being a part of the community.

Question has a verified solution.

Are you are experiencing a similar issue? Get a personalized answer when you ask a related question.

Have a better answer? Share it in a comment.

Join & Write a Comment

An ASP.NET Web Form User Control is not newly introduced in ASP.NET. In fact, it was an old technology yet still playing a role to generate web content, especially when we want to use it to have a better and easy way to control part of the web conte…
Tips to improve your website rankings without needing to change content...
Any person in technology especially those working for big companies should at least know about the basics of web accessibility. Believe it or not there are even laws in place that require businesses to provide such means for the disabled and aging p…
This Micro Tutorial will demonstrate how to add subdomains to your content reports. This can be very importing in having a site with multiple subdomains.
Suggested Courses

621 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question