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Patrick O'DeaFlag for Ireland

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Getting High Up the list of Google ads.

Hi,

I sell Excel/Access services and general consultancy.
I "networked"recently with someone who does similar to me.
Let's call him "John".

Now "John" has a website called "www.JohnsExcelAndAccess.com"

Apparently, John pays about €60 ($75?) per month to advertise via Google ads.

I notice that his advert gets quite a high RANKING when I search for "Excel/Access" related things.  It is often top of the list of sponsored ads.

QUESTION:  Is John's website getting this high ranking because I am interested in such things.  OR would the average man in the street see the same level of promotion if they searched for the terms that I search for.

From my perspective I would gladly pay this kind of money if I felt that I would get such a high profile/ranking.  (But perhaps Google is fooling me).  Incidentally, the advertising would be limited to Ireland (where I am).
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COBOLdinosaur
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Thank you ,  you have confirmed my suspicions!