Solved

Getting High Up the list of Google ads.

Posted on 2013-02-01
2
394 Views
Last Modified: 2013-11-19
Hi,

I sell Excel/Access services and general consultancy.
I "networked"recently with someone who does similar to me.
Let's call him "John".

Now "John" has a website called "www.JohnsExcelAndAccess.com"

Apparently, John pays about €60 ($75?) per month to advertise via Google ads.

I notice that his advert gets quite a high RANKING when I search for "Excel/Access" related things.  It is often top of the list of sponsored ads.

QUESTION:  Is John's website getting this high ranking because I am interested in such things.  OR would the average man in the street see the same level of promotion if they searched for the terms that I search for.

From my perspective I would gladly pay this kind of money if I felt that I would get such a high profile/ranking.  (But perhaps Google is fooling me).  Incidentally, the advertising would be limited to Ireland (where I am).
0
Comment
Question by:Patrick O'Dea
2 Comments
 
LVL 53

Accepted Solution

by:
COBOLdinosaur earned 500 total points
ID: 38845739
Part of what Google does is track and profile users based on search queries, and if you use gmail it also tracks information about you there.  So the answer is yes you are more likely to see a higher ranking because you have more activity that indicates to Google that you might be interested in that ad than the average user.

The best way to see what the average user sees is to use a different computer and not be logged in when you do a search, so Google has no "hints".  He might still get a high ranking but the response will be legitimate and not manipulated by Google tracking.

Cd&
0
 

Author Closing Comment

by:Patrick O'Dea
ID: 38845763
Thank you ,  you have confirmed my suspicions!
0

Featured Post

Master Your Team's Linux and Cloud Stack

Come see why top tech companies like Mailchimp and Media Temple use Linux Academy to build their employee training programs.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Developer portfolios can be a bit of an enigma—how do you present yourself to employers without burying them in lines of code?  A modern portfolio is more than just work samples, it’s also a statement of how you work.
Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how shoul…
This tutorial demonstrates how to identify and create boundary or building outlines in Google Maps. In this example, I outline the boundaries of an enclosed skatepark within a community park.  Login to your Google Account, then  Google for "Google M…
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…

828 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question