Getting High Up the list of Google ads.

Hi,

I sell Excel/Access services and general consultancy.
I "networked"recently with someone who does similar to me.
Let's call him "John".

Now "John" has a website called "www.JohnsExcelAndAccess.com"

Apparently, John pays about €60 ($75?) per month to advertise via Google ads.

I notice that his advert gets quite a high RANKING when I search for "Excel/Access" related things.  It is often top of the list of sponsored ads.

QUESTION:  Is John's website getting this high ranking because I am interested in such things.  OR would the average man in the street see the same level of promotion if they searched for the terms that I search for.

From my perspective I would gladly pay this kind of money if I felt that I would get such a high profile/ranking.  (But perhaps Google is fooling me).  Incidentally, the advertising would be limited to Ireland (where I am).
Patrick O'DeaAsked:
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COBOLdinosaurConnect With a Mentor Commented:
Part of what Google does is track and profile users based on search queries, and if you use gmail it also tracks information about you there.  So the answer is yes you are more likely to see a higher ranking because you have more activity that indicates to Google that you might be interested in that ad than the average user.

The best way to see what the average user sees is to use a different computer and not be logged in when you do a search, so Google has no "hints".  He might still get a high ranking but the response will be legitimate and not manipulated by Google tracking.

Cd&
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Patrick O'DeaAuthor Commented:
Thank you ,  you have confirmed my suspicions!
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