I sell Excel/Access services and general consultancy.
I "networked"recently with someone who does similar to me.
Let's call him "John".
Now "John" has a website called "www.JohnsExcelAndAccess.com
Apparently, John pays about €60 ($75?) per month to advertise via Google ads.
I notice that his advert gets quite a high RANKING when I search for "Excel/Access" related things. It is often top of the list of sponsored ads.
QUESTION: Is John's website getting this high ranking because I am interested in such things. OR would the average man in the street see the same level of promotion if they searched for the terms that I search for.
From my perspective I would gladly pay this kind of money if I felt that I would get such a high profile/ranking. (But perhaps Google is fooling me). Incidentally, the advertising would be limited to Ireland (where I am).