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I have a couple of websites that I want to add microdata to in order to improve their seo. &nbsp;I have been to a site that discusses this but I am not sure what to actually put into the itemscope. &nbsp;The sites in question are <a href="http://www.gopherstateevents.com/" rel="ugc">www.gopherstateevents.com/</a>&nbsp;and <a href="http://www.cumulolearning.com/" rel="ugc">www.cumulolearning.com/</a>. &nbsp; &nbsp;Any help would be much appreciated.
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I have a couple of websites that I want to add microdata to in order to improve their seo.  I have been to a site that discusses this but I am not sure what to actually put into the itemscope.  The sites in question are www.gopherstateevents.com/ and www.cumulolearning.com/.    Any help would be much appreciated.

Adding microdata to a website

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.