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Adding microdata to a website

I have a couple of websites that I want to add microdata to in order to improve their seo.  I have been to a site that discusses this but I am not sure what to actually put into the itemscope.  The sites in question are www.gopherstateevents.com/ and www.cumulolearning.com/.    Any help would be much appreciated.
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Bob Schneider
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Bob Schneider
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COBOLdinosaurCommented:
If you are trying to please Google then you probably should start with Google documentation

They have a large group of pages about how to do it right.

Cd&
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Bob SchneiderCo-OwnerAuthor Commented:
Thank you very much!
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