Email Marketing solution with ability to pull content from Reuters, Associated Press, etc.

phillystyle123
phillystyle123 used Ask the Experts™
on
My client wants something like Constant Contact or Mail Chimp. They want to be able to use Reuters and Associated Press content in their newsletters. My guess is that is 2 separate things. I've used both CC and MailChimp but never Reuters/Associated Press. Lastly, my client is a healthcare provider.

Any guidance much appreciated.
Comment
Watch Question

Do more with

Expert Office
EXPERT OFFICE® is a registered trademark of EXPERTS EXCHANGE®
Developer & EE Moderator
Fellow 2018
Most Valuable Expert 2013
Commented:
To use Reuters or Associated press you need to sign up on  their site and pay a lot of money to license their content.   If they want something like mailchimp or constant contact, you should just use that.  You can make your own email marketing system, but if you have not done it before, it is a lot easier to just use those systems already in place.  On the surface, email markting is one of those things that sounds like it should be very easy but is actually complex.   Unfortunately people liken it to placing all their contacts in the "to" field and blasting away...

Author

Commented:
Thanks for the info padas.

Any thoughts on a decent content provider (other than Reuters) for consumer based healthcare issues?
Scott FellDeveloper & EE Moderator
Fellow 2018
Most Valuable Expert 2013
Commented:
If the information is going to be on the site, the best advice is to find an article(s) you like on a subject, then without plagiarizing, use that to help you write your own article.  I would hire a professional writer to do this.  You will spend $50 to $200 for each article.  By doing this, you will have unique content and google will like this.  There are places to purchase canned content.  However, everybody else is lazy and buying the same thing.  Google sees this same lazy content in multiple places and it will end up not helping you.  Your readers will also be able to pick out the article as canned especially if it is from a content resource.  They need to make their articles as generic as possible in order to sell to the most amount of people.   If you can write your own content, people will consciously or subconsciously know it and you will get better response.

Webmd does allow you to use pieces of their content but I believe you have to link the entire article back to their site.  They may have programs to license for your own.  I do think in the long run the most cost effective is hiring somebody to write your own.  

Don't let your client think they can do it themselves.  Everybody says they will write and never do.  People also seem to have a hard time paying for this but it is another one of those things that seems easy but it is not.

Do more with

Expert Office
Submit tech questions to Ask the Experts™ at any time to receive solutions, advice, and new ideas from leading industry professionals.

Start 7-Day Free Trial