Not sure if this forum has many SPSS supporters... yet, I'll give it a try.
For a survey (to be released in the near future), I plan on conducting the analysis via SPSS.
Questions will use 7-point Likert scales (Strongly Disagree / Strongly Agree) via drop-down menus.
Now, some questions are formed around a "benefit" factor while others address "cost scenarios".
As you know, a "Strongly Agree" for both a benefit-related question and cost-related question will receive a score of 7. That's fine... however, I need to somehow reverse the scoring for the cost-related question(s) so that a "7" will be converted into a "1/7" (and a "1" should be multiplied by 7). This is required in order to measure "good things" on an equal scale.
Now, maybe I could copy/paste an SPSS column in Excel and do the conversion there. Then copy/paste the updated values back into SPSS.
In the end, however, there's room for error in this approach and I'm wondering if SPSS has a build-in function/setting that can account for the reverse scoring.
If yes, please let me know where/how to set it up?