I have a WordPress website and am considering doing paid advertising on Google. I assume that for about 20 cents per click I could drive traffic to my site. I use Google Analytics but do not yet have Heat Maps configured.
My site has a "Buy Now" button. How do I measure the success rate of those ads in terms of sales of my app? I can not get any bit of sales data from Apple. Must I presume that a visitor coming from a Google Ad who clicks Buy Now is a conversion? Or there a concrete way to know if they purchased the app?
What are the general price ranges for paid advertising?
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Any person in technology especially those working for big companies should at least know about the basics of web accessibility. Believe it or not there are even laws in place that require businesses to provide such means for the disabled and aging p…