jay_eire

asked on

# Calculate Newsletter Signups Ratio

Hi Guys,

Im trying to figure out from my intranet traffic and news letter sign ups, the sign up ratio between Cellphone and Desktop in Excel.

I need a formula that calculates for every X cellphone visits I get 1 newsletter signup and for every X desktop visits I get 1 newsletter signup.

I would have something like this "Every 10 cellphones visits = 1 newsletter signup" and "Every 5 Desktop = 1 newsletter signup"

Do I simply divide cellphones and desktop signups by intranetvisits ?

Thanks

jay

Newsletter Signups,

Week1 Week2 Week3 Week4

CellPhones 110 90 113 134

Desktops 234 300 310 320

Total SignUp 344 390 423 454

IntranetVisits 2040 2400 2521 2701

Im trying to figure out from my intranet traffic and news letter sign ups, the sign up ratio between Cellphone and Desktop in Excel.

I need a formula that calculates for every X cellphone visits I get 1 newsletter signup and for every X desktop visits I get 1 newsletter signup.

I would have something like this "Every 10 cellphones visits = 1 newsletter signup" and "Every 5 Desktop = 1 newsletter signup"

Do I simply divide cellphones and desktop signups by intranetvisits ?

Thanks

jay

Newsletter Signups,

Week1 Week2 Week3 Week4

CellPhones 110 90 113 134

Desktops 234 300 310 320

Total SignUp 344 390 423 454

IntranetVisits 2040 2400 2521 2701

Yes. For example you have 234/110 = 2.127 desktops per cell phone for week 1.

For week 1, 234/110 = 2.12 which means 2.12 desktop signups for every cellphone signup

I would think you need something like:

=B2/10+B3/5

where B2 is Cellphones for Week1 and B3 is Desktops for Week1,

You can copy formula across the other weeks.

=B2/10+B3/5

where B2 is Cellphones for Week1 and B3 is Desktops for Week1,

You can copy formula across the other weeks.

Note that if you keep your units it makes sense mathematically.

For example 2040 visits/344 signups = 5.9 visits/1 signup or 5.9 visits for every 1 signup.

For example 2040 visits/344 signups = 5.9 visits/1 signup or 5.9 visits for every 1 signup.

For week 1, 110/234 = 0.47 which means 0.47 cellphone signups for every desktop signup

The total number of intranet visits is irrelevant for your purposes.

Use these calculations fo a nice pie chart in excel

234/344 = 0.68 = 68% Desktop

110/344 = 0.32 = 32% Cellphone

The total number of intranet visits is irrelevant for your purposes.

Use these calculations fo a nice pie chart in excel

234/344 = 0.68 = 68% Desktop

110/344 = 0.32 = 32% Cellphone

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Thanks for the reply everyone.