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How to improve the search engine-rating?

Posted on 2013-05-15
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Last Modified: 2013-05-15
Dear Experts

My employer wants me to increase our web-presence for the website (www.goldwyncareers.com) with a higher placement in the search machines.

I already read some things about seo (search engine optimisation) and also did a some recommended things namely:

- Register our website for the google webmaster tools site to get crawler-errors
- Adding hyperlinks from our other sites to this particular one
- Asking other relevant sites to add our link

However I'm still not sure about the meta-tags since the big search engines don't use them anymore. But it still seems to be recommended to implement them anyway. Why is that the case?

Do you guys have any other suggestions how I can improve the rating of our website?

Thank you for your suggestions in advance!
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Question by:goldwynexe
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6 Comments
 
LVL 53

Accepted Solution

by:
Scott Fell,  EE MVE earned 2000 total points
ID: 39167253
You need content.  You are in a very competitive industry and you don't have many opportunities as your competition.  

"SEO" is not what it was.  Today it is about content.  Of course you want well formed html as this is one of many factors.  I would start by getting your html taken care of.  Click here to see  http://validator.w3.org

Beyond that, write articles every week or day about careers in your industry.  Avoid copy and pasting and get well written articles.  Exploit your email list.  Send out monthly or twice monthly notes.  Keep your content fresh.

Read up at http://www.seomoz.com, http://www.seobook.com and youtube videos by google  http://www.youtube.com/user/GoogleWebmasterHelp

Avoid "tricks" and get links fast schemes.  

I would try some pay per click ads and get involved with local career fairs.

Localize your site more,
0
 

Author Comment

by:goldwynexe
ID: 39167282
@padas

First of all, thank you for your fast and extensive feedback!

I still have some questions about what you've said:


"SEO" is not what it was.  Today it is about content.  Of course you want well formed html as this is one of many factors.  I would start by getting your html taken care of.  Click here to see  http://validator.w3.org

Since we use a cms (Joomla!) most of these html-errors are generated. Should I still look into them?

Avoid "tricks" and get links fast schemes.  

I'm not quite sure what you mean with get links fast schemes. It is allowed to ask some well-known websites (some of which host career fairs) to put up a link, isn't it?

Send out monthly or twice monthly notes.  Keep your content fresh.

We also look currently into that, would you recommend to publish the notes on the website itself or would it be better to just have some sort of newsletter archive online?
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LVL 53

Assisted Solution

by:Scott Fell, EE MVE
Scott Fell,  EE MVE earned 2000 total points
ID: 39167304
>Since we use a cms (Joomla!) most of these html-errors are generated. Should I still look into them?

I did not look close at the errors.  It could be in part by what you enter and in part by the theme you used.

> It is allowed to ask some well-known websites (some of which host career fairs) to put up a link, isn't it?
Yes

>We also look currently into that, would you recommend to publish the notes on the website itself or would it be better to just have some sort of newsletter archive online?

Both.  The more content the better.  Make sure it is well written,  not copy pasted from another source and pertains to your subject.

I would say more importantly is getting more jobs posted though.
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Author Comment

by:goldwynexe
ID: 39167326
I would say more importantly is getting more jobs posted though

I have to convince my co-workers first that the traffic will improve, before they "waste" their time uploading jobs. But with the good tips I received from you this won't be much of a problem!

On a more general note:

I also want to implement a much needed advanced search but I'm not quite sure where to place it. The two most logical solutions would be on the left side on all pages or on the top of the search page.
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LVL 53

Expert Comment

by:Scott Fell, EE MVE
ID: 39167373
>I have to convince my co-workers first that the traffic will improve, before they "waste" their time uploading jobs

Wow, that is your lifeblood and the main reason people would go to your site.


I would make your advance search part of the main search.
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Author Closing Comment

by:goldwynexe
ID: 39167376
Thank you for your great help, now I have some work to do ;-)
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