Question about PPC and CPA Advertising
Posted on 2013-05-16
I am a programmer in C#. I know a little bit of HTML. I am considering the idea of having a website that is for marketing purposes. So, I want to advertise it in a way that I can manage the costs.
I learned about CPA (Cost Per Acquisition) Marketing. I like that idea, because it frees me up to concentrate on the skill of programming the website, rather than being a professional marketing person.
Now, if I go to one of these website entitled, "PPC Management" is that what those people do there for a living? In other words, can I go to one of those people who have credentials from the Google Adwords system and pay him to give me contract that says that I am only paying when an "action" (such as a sale) occurs on the website?