Trying to read a value of specific cell in gridview

I am trying to loop through a selected row in a gridview and capture a value to pass to a sub that saves the data in a SQL DB.  The problem is my values are returning empty strings.  

Below is my code, I first check a specific column for a checked checkbox and if it is checked I start the save routine.  The checking for a checkbox works fine, it is capturing values that is difficult.  You will see I have hard coded a zero for an integer value so I won't get a converting type error while testing.  There is also a hard coded email address also for testing.

        For Each Row As GridViewRow In gv_advisor.Rows

            If (CType(Row.Cells(6).FindControl("chkUseContact"), CheckBox)).Checked = True Then

                UpdateAdvisorInfo(Row.Cells(1).Text _
                                  , 0 _
                                  , Row.Cells(3).Text _
                                  , Row.Cells(4).Text _
                                  , "email@test.com") 

            End If


        Next

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Here is the code for the gridview.  It has 6 data bound columns and 3 additional columns that I have appended including the checkbox column.  The data I am trying to read all comes from databound columns.

 <asp:GridView ID="gv_advisor" visible="true" runat="server" 
                    AutoGenerateColumns="False" BorderWidth="1px" BackColor="White" GridLines="Both"
                    CellPadding="4" BorderStyle="Solid" BorderColor="#DEDFDE" ForeColor="#006699"
                    AllowSorting="False">
                    <FooterStyle BackColor="#006699"></FooterStyle>
                    <PagerStyle ForeColor="White" HorizontalAlign="Right" BackColor="#F7F7DE"></PagerStyle>
                    <HeaderStyle ForeColor="White" Font-Bold="True" BackColor="#006699"></HeaderStyle>
                    <AlternatingRowStyle BackColor="White"></AlternatingRowStyle>
                    
                     <Columns>

                        <asp:TemplateField HeaderText="Advisor ID">
                            <ItemTemplate>
                                <asp:Label  runat="server" ID="advisorid" Text='<%# Eval("ADVISOR_ID") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                
                            <ItemStyle VerticalAlign="Top" />
                        </asp:TemplateField>

                           <asp:TemplateField HeaderText="Plan ID">
                            <ItemTemplate>
                                <asp:Label runat="server" ID="planid" Text='<%# Eval("PLAN_ID") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                           
                            <ItemStyle VerticalAlign="Top" />
                        </asp:TemplateField>

                        <asp:TemplateField HeaderText="Plan Name">
                            <ItemTemplate>
                                <asp:Label runat="server" ID="planname" Text='<%# Eval("PLAN_NAME") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                            
                            <ItemStyle VerticalAlign="Top" />
                        </asp:TemplateField>

                        <asp:TemplateField HeaderText="First Name">
                            <ItemTemplate>
                                <asp:Label runat="server" ID="advisorfirst" Text='<%# Eval("First") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                           
                            <ItemStyle VerticalAlign="Top" />

                        </asp:TemplateField>
                         <asp:TemplateField HeaderText="Last Name">
                            <ItemTemplate>
                                <asp:Label runat="server" ID="advisorlast" Text='<%# Eval("Last") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                            
                            <ItemStyle VerticalAlign="Top" />
                        </asp:TemplateField>

                           <asp:TemplateField HeaderText="Firm Name">
                            <ItemTemplate>
                                <asp:Label runat="server" ID="firmname" Text='<%# Eval("ADVISOR_FIRM_NAME") %>' />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                       
                            <ItemStyle VerticalAlign="Top" />
                        </asp:TemplateField>

                           <asp:TemplateField HeaderText="Correct As Is">
                            <ItemTemplate>
                                <asp:Checkbox runat="server" ID="chkUseContact" />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                          
                            <ItemStyle VerticalAlign="Middle" />
                        </asp:TemplateField>

                          <asp:TemplateField HeaderText="Alt Contact First">
                            <ItemTemplate>
                                <asp:textbox runat="server" ID="txt_NewContact_First" />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                           
                            <ItemStyle VerticalAlign="Middle" />
                        </asp:TemplateField>

                         <asp:TemplateField HeaderText="Alt Contact Last">
                            <ItemTemplate>
                                <asp:textbox runat="server" ID="txt_NewContact_Last" />
                            </ItemTemplate>
                            <ItemStyle VerticalAlign="Middle" />
                     
                            <ItemStyle VerticalAlign="Middle" />
                        </asp:TemplateField>

                        </Columns> 
                    </asp:GridView>

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